Battle of the Bullshit part 5 – Bentley back in the bad books

Having earlier earned my praise for raising its game in its PR battle with Autodesk, Bentley has unfortunately reverted to BS mode with its latest effort. In its message “Upgrade your Autodesk Licenses – Top 5 Reasons Why You Have a Choice“, Bentley’s marketers have chosen to step beyond the facts. Bad idea. Most of that page is just straightforward promotion of Bentley’s self-perceived strong points. No problem with that. But the first full paragraph? Hmm. Here’s the first example: Preserve the value of your Autodesk licenses that otherwise would be lost as a result of Autodesk’s decision to no …

Bullshit Returns – Autodesk maintenance price hike part 2

In this post I continue skewering the welcome post to Autodesk’s Moving to Subscription forum. See here for part 1. Access to new industry collections – Available only through subscription, you’ll realize significant savings when you need two or more Autodesk software products. Bullshit. Industry collections are just rental-only engorged suites. Suites are those things with many more than two products; things that Autodesk has been pushing hard for years, before dropping them from the price list. If you already have a suite that contains the products you need (remember, Autodesk’s statements are aimed at existing perpetual license holders), switching …

Bullshit Returns – Autodesk maintenance price hike part 1

Just when you think it’s safe to walk across the cattle enclosure in your best shoes, Autodesk drops another steaming pile of spin for its customers to step into. Here, I’m skewering the welcome post to Autodesk’s Moving to Subscription forum. However, I believe I should really acknowledge the unnamed author of the Important Updates on Maintenance Plans FAQ, which the welcome post has merely paraphrased for simplicity. There’s so much bullshit in there that I’m going to split my exploration of it into two posts. Let’s put on some rubber gloves and start delving around in the muck, shall …

Return of the bullshit – baked beans edition

In an October 2015 post I’ve only just noticed, snappily titled No More Software Like a Can of Baked Beans: Why Software Subscription Serves It Up Fresh, Autodesk VP (edit – now CEO) Andrew Anagnost bravely attempts to sell Autodesk’s move to all-rental software. This is a rather belated response, but fortunately there is no statute of limitations on skewering spin so let’s get started. How does he go? On a positive note, top marks for creative writing! The general theme is a strained and somewhat Californian analogy in which perpetual licenses are like canned goods (bad), and rental is …

Battle of the Bullshit part 4 – Bentley tells the truth

Behold, the latest episode in the Autodesk versus Bentley PR battle over perpetual licenses versus rental! Bentley has issued a response to Autodesk’s response to Bentley’s response to Autodesk’s move to all-rental software. This is entitled Bentley Responds to Autodesk – You Have a Choice. I have already dissected Bentley’s and Autodesk’s previous responses and found neither of them entirely truthful. So, how does the latest effort from Bentley shape up? Very well. It’s pretty much spot-on for accuracy. There’s nothing that could be described as disingenuous, misleading, or even exaggerated. I encourage you to read it and make up …

Battle of the Bullshit part 3 – Beyond Bentley

Somebody at Autodesk really does seem to have it in for Bentley right now. I thought they were friends? Oh well, times change. Autodesk has launched a campaign to promote its BIM offerings for transportation projects and is promoting this via emails to existing customers, all of which is fair enough. It’s suggesting BIM is a better tool than traditional CAD for such projects. Another reasonable claim, so it’s appropriate for us to evaluate the arguments and examine the options. What did Autodesk decide to call its campaign? Beyond AutoCAD? Beyond CAD? To BIM and Beyond? None of the above. …

Battle of the Bullshit part 2 – Autodesk’s sophistry

In my last post, I gave Bentley a well-deserved slap for, er, saying things that perhaps weren’t entirely factual. Now it’s Autodesk’s turn. What’s this about? Carl White, Senior Director of Business Models at Autodesk, wrote a blog post Not so fast Bentley: Separating fact from fiction responding to statements made by Bentley in its press release Bentley Announces Autodesk License Upgrade Program. Some of Carl’s observations on Bentley’s claims were perfectly valid, but unfortunately he went beyond that and wrote a few more things – “facts” – where he’s on shakier ground. Let’s examine Carl’s interpretation of reality, shall we? …

Battle of the Bullshit part 1 – Bentley’s terminological inexactitudes

I note with interest the blog post Not so fast Bentley: Separating fact from fiction by Carl White, Senior Director of Business Models at Autodesk. In this, he responds to statements made by Bentley in its press release Bentley Announces Autodesk License Upgrade Program, stating: Earlier this week, Bentley announced an “upgrade program” for Autodesk customers. We found the offer to be disingenuous and mischaracterizes what Autodesk offers our customers. OK, let’s have a look at what Carl is complaining about. Here’s one Bentley statement that could be considered questionable: For consideration by owners of Autodesk perpetual licenses facing Autodesk’s imminent deadline for …

Too soon? Autodesk cancels 30% subscription price increase

Autodesk had announced plans to increase some subscription prices by 30% on 7 November 2017. Resellers have already passed that information on to customers. Here’s the detail of what was going to happen: Three Important Changes to Subscriptions with Multi-User Access Autodesk is increasing prices on subscriptions with multi-user access to reflect the value and flexibility that sharing licenses provides our customers. As part of this change, we will stop selling new subscriptions with multi-user access for select products. Beginning November 7, 2017: Prices for new and renewing subscriptions with multi-user access for most individual products are increasing by ~17-19%. …

Repost: Autodesk Subscription – it could be worse

This is a repost of Autodesk Subscription – it could be worse from 18 April 2010. I’m posting this to show that I’m not just having a go at Autodesk’s policies because they’re from Autodesk. I’m having a go at those policies because they are reprehensible. Whoever it is that’s being anti-customer, spinning bullshit, or otherwise misbehaving, they can expect to receive a brutally honest critique here. It’s interesting that in this old post I pointed out that this policy was bad business. (Not quite the expression I used, but the sentiment was there). My agreement with Buzz Kross on …

AutoCAD 2018.1 released, but only for some

Autodesk has released the AutoCAD (and LT) 2018.1 Update, not to be confused with the earlier ill-fated 2018.0.1 Update. It’s only available for currently-paying subscription and maintenance customers. The “non critical” bug fixes in this Update (by Autodesk’s definition) are being withheld from Autodesk’s other customers. Those of you who have allowed your maintenance to expire due to Autodesk’s development inaction and unjustified price increases can consider yourselves duly punished for failing to fall into line. If you have the execrable Autodesk desktop app installed (not recommended) and it works as expected, this update will present itself to you. Otherwise, …

Autodesk now has only one CEO

The speculation is over. Autodesk no longer has Schrödinger’s CEO. Elon Musk has missed out, the winner is… Andrew “Baked Beans” Anagnost!   Here’s the press release and here’s a letter from Andrew. The other obvious internal candidate, Amar Hanspal, has decided to leave the company. Resigned on the spot, so I’m told. As the financial rewards for winning the CEO race are akin to winning the lottery, coming second must have been a major disappointment to product guy Amar, who I first met when he was helping to drive the hugely successful Release 14 program. Best wishes to Amar …

Further Autodesk subscription inflexibility

Autodesk’s claim that its all-rental business model adds flexibility for customers has always been bullshit. That’s a self-evident truth. Nobody believes that removing customers’ purchasing options amounts to anything but inflexibility. Particularly when the purchasing option removed is that preferred by the vast majority of customers. But wait! There’s more! I recently discovered that it’s even more inflexible than I originally thought! If you sign up for single-user (standalone) subscription licenses you’re stuck with them for the duration of your agreement. You can’t upgrade them to multi-user (network) licenses. Doesn’t matter how much cash you wave in Autodesk’s face, or …

Autodesk subscription offer begins today

It’s 15 June, which means all of those millions of Autodesk customers with perpetual licenses on maintenance can now give those licenses back to Autodesk and rent them back for about the same amount. Tempted? Despite Autodesk’s best efforts to sell this deal as a silk purse, it’s a real pig’s ear. Artificially raising maintenance prices doesn’t make the subscription changeover deal any more attractive. It only serves to annoy those customers too sensible to throw away their valuable perpetual licences in return for a temporary price freeze and the vaguest of promises not to gouge you in future. History …

Teresa from Autodesk in subscription interview

As a follow-up to the Pixel Fondue video I posted about earlier, Greg from Pixel Fondue conducted a follow-up interview with Teresa Anania, Autodesk’s Senior Director, Subscription Success. Greg and I asked for your questions for Teresa and I passed on several of my own to him. A word of warning: don’t do as I did and watch through all 54 minutes waiting increasingly impatiently for those questions to come up. They don’t. Anyway, thanks to Greg for conducting this interview and to Teresa for participating. Greg has now posted the video. Here’s the TL;DW (too long; didn’t watch) version: …

AutoCAD 2018 – at last, something to praise

This isn’t supposed to be an Autodesk-bashing blog. Really, it’s not. Sure, Autodesk (and anyone else) gets criticism where deserved. There’s been a lot of that lately, but only because Autodesk has thoroughly deserved it. I don’t make up things so I can have a go; Autodesk provides the material all by itself. Among other things, I’m a customer advocate. I don’t care who you are, act in an anti-customer manner and I’m going to slam you. Hard but fair. Dish up bullshit to your customers and I will gleefully point that out and heap derision on you. Deal with …

Video nicely captures Autodesk customer sentiment

In this video starting at 42:21, Greg from Pixel Fondue had a few words to say about Autodesk’s attempt to price-force perpetual license owners onto subscription (rental). I think he captures the current Autodesk customer mood quite nicely.

Here are some of the highlights from Greg and others:

44:36 – If you’re gonna eff me, know my name.

45:20 – The only thing they forgot to attach to this was the head of a horse.

46:54 – If they didn’t think it was a tough sell, they wouldn’t have written a 2000 word essay…

49:14 – This is a trade-in, and they’re looking to take this [Entertainment Creation Suite]. So I give you this, this $12,000 investment … I give it back to you, plus like another $1,000 … and you give me the exact same thing. Except I no longer own it.

51:02 – Hi! Give us your thing you bought from us, we’ll rent it back to you… dumbass!

58:49 – It’s OK to be pissed, and Autodesk needs to know that people are pissed. So, Teresa, people are pissed. That’s a bullshit letter. Be honest with us.

Autodesk customers are revolting

I don’t know what kind of reception Autodesk thought it was going to get to its less-than-fully-frank announcement that it was hiking up the price of maintenance to push perpetual license owners onto subscription (rental). I suppose some negative feedback was expected, but I’m not sure the marketing mavens would have anticipated such a degree of near-universal outright hostility. I suspect they may have overestimated their ability to pull the wool over the eyes of a community that is generally technically smart and, thanks to Autodesk’s history in recent years, somewhat lacking in trust. The Autodesk Community forum moderators are …

Welcome to the new bosses…

…same as the old Bass. If you’re hoping the change at the top of Autodesk is going to result in a change to the all-rental business model, abandon that hope now. In this nodding-heavy video, temporary co-CEOs Amar Hanspal (product guy) and Andrew “Baked Beans” Anagnost (marketing guy) confirm it’s full steam ahead. Not unexpected, really. If either of these guys is selected as CEO (my money’s on Amar), the rental push will continue. Don’t expect to be saved by an incoming CEO, either. The Autodesk board won’t appoint a non-believer. If you won’t abandon your perpetual licenses, you’ll need …

Chat to Autodesk about being pushed onto rental

I’ll post later about Autodesk’s oft–predicted–here but just-announced plan to use price increases to push you out of your perpetual licenses, and the execrable spin being used to sell it. This post is just to let you know that Autodesk has kindly provided a forum in which you can discuss this issue. Why not wander over there and have your say? Autodesk is deaf and blind on this subject so it won’t make a difference, but at least you might feel better to have your say and let others know they’re not alone. Here’s the link to the Moving to …