Advertising, ethics and editorial freedom

In a recent blog post, Roopinder Tara included this throw-away comment: Pure bloggers don’t do advertising, so no worry about advertising pressure — the secret and unstated fear of us all in the trade press. I respect Roopinder, but this kind of “pure blogger” label irritates me. I have an ad on my blog for geeky T-shirts, so I’m an impure blogger? Somebody please explain the reasoning behind that distinction, because I don’t understand it. Even if I accepted (say) Autodesk advertising, the idea that it would have any influence on what I choose to write is ridiculous. Yet I …

Blogger? Journalist? Whatever!

Roopinder Tara has raised an interesting point about how different CAD vendors treat journalists and bloggers. Ralph Grabowski has responded with a “Who cares“. Now you have more CAD blogger navel gazing to put up with as I have my say on the matter. As a traditional magazine journalist (Cadalyst, 1995 – present) and now as a blogger, I’d like to say I agree with Ralph. The label shouldn’t matter, content should be king. From a reader’s point of view, that is. Where it does matter is from a vendor’s point of view. How to dish out the freebies? Should …