The big Bricsys interview 11 – free viewer?

This is the final post in a series covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. If you’ve made it through to the end of this series, congratulations! I hope you found it illuminating. In this post, R.K. McSwain asks a question about a possible BricsCAD-based DWG viewer, which turns into a brainstorming session! R.K.: Do you guys have a viewer? A read-only viewer? Is it something you’re looking to do? Erik: No. BricsCAD classic costs, you know, $400. Steve: Autodesk is giving one away anyway. R.K.: They give it away, but …

The big Bricsys interview 10 – platforms

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, R.K. McSwain asks about BricsCAD running on three different platforms. Erik explains why BricsCAD for Mac (and Linux) is so much more complete than AutoCAD for Mac, which has more holes than a block of Swiss cheese. R.K.: Do all three platforms (Windows, Linux, Mac) contain the same functionality? Erik: Yes. Sometimes it’s a bit hard with the Mac to bring it along but so far, so good. The only problem sometimes is …

The big Bricsys interview 9 – treading on developers

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. Erik explains that Bricsys won’t trample over its application partners in Autodesk-like fashion, except… Steve: Autodesk is known for treading on its third-party developers and replacing their market. Can you tell us about your attitude to doing that? Erik: We have always said that we are not stepping into any application market. We will not do it. There’s only one exception, that’s where there is no [other] possibility. There was no sheet metal. There is no …

The big Bricsys interview 8 – boundaries and BIM

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. Erik discusses where Bricsys can go in future and the place BIM has in that. Cyrena: So what is your vision, ultimately, of what Bricsys will become in tandem with your partners? Do you have limits or boundaries of which markets you will address and which you won’t? Are you going to be bigger than… “somebody else” one day? Erik: If it comes to the number of customers, challenging AutoCAD is difficult. 12 million registered users. …

The big Bricsys interview 7 – the applications ecosystem

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, Erik discusses the Bricsys efforts to work with and assist third-party developers. He does this without being prompted by a question – it’s obviously very important to him. Erik: For our future growth it’s very important, the ecosystem of the applications we have now. We have talked a lot about what we are doing and about our own products, but we should maybe have spent more time on the importance of the ecosystem. …

The big Bricsys interview 6 – lean and focused

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, the dynamic duo explain the mystery of how Bricsys can sell smaller numbers of a more capable product than AutoCAD for a fraction of the cost – and still make money. Steve: It’s kind of interesting that your product is so much cheaper than AutoCAD, and more capable. They’re making a loss and you’re making increasing profits. How does that work? Erik: I think it has to do with being lean and being …

The big Bricsys interview 5 – perpetual licensing and choice

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, Erik confirms the Bricsys commitment to perpetual licensing. That’s a statement important enough to preserve, so here’s the recorded audio for posterity. We also learn what proportion of CAD customers choose perpetual licenses over rental when given fair pricing and the choice. Hint to Autodesk: it’s not 0%. Steve: Are you committed to the perpetual licensing model? Erik: Yes, yes. We are committed to choice. If somebody wants another way of licensing our …

The big Bricsys interview 4 – thank you, Autodesk

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, we learn that Autodesk’s move to all-rental has helped drive BricsCAD sales higher and continues to do so. Cyrena: Backing up just a step to sales, were you able to track any impact on your sales numbers with the chronology of Autodesk’s announcements of ending perpetual? Did you see an effect that you could map to that? Erik/Mark (together): Yes. Erik: We see that especially with large companies. I hear it from Mark …

The big Bricsys interview 3 – looking after people

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, I learn about Bricsys’ astonishingly good staff retention record and the reasons behind it. Autodesk likes to periodically pat itself on the back for being a great employer, but history shows it’s a company that discards about 10% of its workforce every few years to keep the share market happy. I suspect another round is coming up soon, unfortunately. There’s a stark contrast between a company that disposes of its chattels in that …

The big Bricsys interview 2 – making money

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, I ask about Bricsys’ profitability and growth. Steve: Do you publish your numbers? Erik: No we don’t. We are a private company. Steve: Can you give us an indication of what’s happening with your sales at the moment? Erik: Last year we grew in revenue 25%. First quarter this year was up 27% over the same quarter last year. If you compare the sales in total of 2016 compared with 2015, it was …

The big Bricsys interview 1 – why invite the press?

This is the first in a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. On April 26 and 27, I attended Bricsys Insights, a press event in Ghent, Belgium. Other attendees included Cyrena Respini-Irwin (Cadalyst editor in chief), R.K. McSwain (CAD Panacea), Ralph Grabowski (upFront.eZine), Randall Newton (GraphicSpeak), Roopinder Tara (Engineering.com), Martyn Day (DEVELOP3D), Jeff Rowe (AEC Café), Anthony Frausto-Robledo (Architosh) and Paul Wilkinson (pwcom). Although Bricsys has invited some of these people (including myself) to previous events, this was the first gathering of such a significant number of …

Carl cashing in his chips

Here’s an interesting Carl Bass exit interview with Roopinder Tara at engineering.com. If you’re wondering just how much stock Carl offloaded in those planned sales, here are his reported sales of Autodesk stock in the weeks leading up to the resignation: 11 Jan 2017 $7,894,150 9 Jan 2017 $7,888,768 5 Jan 2017 $7,694,038 23 Dec 2016 $1,971,715 22 Dec 2016 $1,968,935 That’s $27m, give or take. Carl’s reported as having sold over $49m of Autodesk stock over the last three years. While Carl still has tens of millions of Autodesk stock, dumping that much of it before leaving doesn’t strike …

Autodesk Cloud interview May 2010 – Part 3

Steve: Another issue I have with Cloud-based environments is the lack of customisation. One of the things that makes AutoCAD so efficient for people is that they can get it exactly the way they want it. With a browser-based environment, we’re pretty much stuck with what you guys decide to give us. Can you see any solution to that in the longer term? Tal: From a pure technical point of view, there’s not a lot of difference in terms of the way you can customise an application on the desktop versus customising it on the web. I think AutoCAD, having …

Autodesk Cloud interview May 2010 – Part 2

Steve: Autodesk is currently giving away these Cloud-based services, Butterfly for example. Presumably you’re not going to keep doing that for ever. Are you going to start charging for these services eventually? Guri: Again, you’re pushing us to talk about future. Currently, for as long as this is in a Labs environment, we’re encouraging users to use it and we’re giving it free in the Labs environment and we’re not putting any limits on it during the Labs experiment. Once we make it a commercial product we may change that. Steve: I put a poll on my blog asking readers …

Autodesk Cloud interview May 2010 – Part 1

On 26 May 2010, I had the opportunity to ask Autodesk some questions about the Cloud in general and what was then Project Butterfly (now AutoCAD WS) in particular. The Autodesk people were: Guri Stark,Vice President, AutoCAD & Platform Products Tal Weiss, R&D Center Manager (Israel) Noah Cole, Corporate Media Relations The interview was conducted by phone conference with no prior notice of the questions. Here is the first part of the interview, which I will be posting in three sections. Steve: Guri, are you responsible for all of Autodesk’s Cloud-based offerings? Guri: Tal and I are responsible for Butterfly, …

Cloud benefits – collaboration, with Autodesk’s Tal Weiss

In May 2010 I took part in a phone conference with several Autodesk people about the Cloud. Part of that discussion was in the form of an interview, which I will publish in later posts. Another part was in the form of a verbal presentation from Autodesk’s Tal Weiss, concentrating on what was then Project Butterfly, Autodesk’s then Labs-based Cloudy CAD offering. This product had been called Visual Tao and was later renamed again to AutoCAD WS. As this presentation was largely based on the benefits of the Cloud for CAD collaboration, I think it is worthwhile reproducing it here. …

Not answering the question

Here in Australia, we’re in election mode, so I have even more reasons to avoid watching TV. On those occasions when I do watch it, I am often annoyed by what I see. This is not a novel observation, but one of the things that annoys me about many politicians is their habit of sidestepping questions when interviewed. It also annoys me when interviewers fail to follow up these non-answers and let them slide. Depending on the circumstances (e.g. limited timeframe, more important questions to ask, etc.), there may be valid reasons for journalists failing to chase after legitimate answers …

Autodesk’s Callan Carpenter responds to Subscription follow-up

You may remember a month ago I raised the question What proportion of Autodesk customers really are on Subscription? Shortly after that, I sent Autodesk Subscription VP Callan Carpenter these questions following up on the interview: I have a request for follow-up information arising from this interview. I hope you can find the time to provide some answers. Preamble: Several people have called into doubt your assertion that the simplified upgrade policy affects only a tiny minority of your customers (you seemed to imply a figure of around 3% non-Subscription customers, with 1.5% who upgrade within a year or two). …

Callan Carpenter interview 5 – the 12 month cycle

This 5th post concludes the Callan Carpenter interview series. For the record, this interview was done in real time over the phone, with no prior notice of the questions. SJ: The 12-month cycle that you have for most of your software has come under some criticism from all sorts of people, especially me. Once you have your customer base practically all on Subscription, what’s the incentive for the 12-month cycle to persist? CC: In what way have you criticised the 12 month cycle? SJ: In that it damages the product. In that there’s not enough time to release a properly …

Callan Carpenter interview 4 – enhancing the program

Part 4 of 5 in this series. SJ: There is always the fear that once you have all of your customer base on Subscription, you’re not going to need to offer those benefits any more. Can you assure people that that’s not going to be the case, that you are going to keep being “nice” to your customers? CC: Absolutely. I think my team and I spend as much time and brain energy trying to figure out how to enhance the program as anything else. Our goal is to make Subscription a compelling value proposition; to make it not only …