This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh.
In this post, Erik confirms the Bricsys commitment to perpetual licensing. That’s a statement important enough to preserve, so here’s the recorded audio for posterity.
We also learn what proportion of CAD customers choose perpetual licenses over rental when given fair pricing and the choice. Hint to Autodesk: it’s not 0%.
Steve: Are you committed to the perpetual licensing model?
Erik: Yes, yes. We are committed to choice. If somebody wants another way of licensing our stuff, that’s fine as well. I mean you can hire our stuff, you can pay per month, it’s possible.
Steve: That’s not in all markets, is it?
Erik: We don’t promote it, but it’s possible if somebody contacts us, no problem. It’s choice, and we believe in choice. It’s not up to us to impose how people work with our stuff. But perpetual, it’s fair, I think. Somebody buys software, it’s always been like that, and we have to continue that. And we will continue that. Read my lips! We will continue.
Cyrena: Speaking of choice, can you talk about the type and portion of users who go for rental rather than perpetual?
Mark: Of course the vast majority go for perpetual.
Erik: 95% buyers.
Mark: When you see these clients in Russia that have these big oil projects in Siberia for six months or whatever, then it [rental] might make sense. But with the channel… 95, 97, 98% is just perpetual.
But what we see more and more is people are asking about it [rental] more and more, because of course in the Autodesk world there is no other option. So of course people just want to compare apples with apples.
Steve: So they’re just asking for the numbers?
Mark: Yes, for the numbers, “What would it be?” That’s the feeling that we have, ultimately when they make a decision they’re going to go for perpetual.
Erik: Because the price is acceptable as well, I think. It’s not that high a price for a substantial amount of software, so it’s not a problem.
Mark: Our price levels are completely different, of course. It’s affordable.
This is the complete set of links to this interview series:
- The big Bricsys interview 1 – why invite the press?
- The big Bricsys interview 2 – making money
- The big Bricsys interview 3 – looking after people
- The big Bricsys interview 4 – thank you, Autodesk
- The big Bricsys interview 5 – perpetual licensing and choice
- The big Bricsys interview 6 – lean and focused
- The big Bricsys interview 7 – the applications ecosystem
- The big Bricsys interview 8 – boundaries and BIM
- The big Bricsys interview 9 – treading on developers
- The big Bricsys interview 10 – platforms
- The big Bricsys interview 11 – free viewer?