The big Bricsys interview 4 – thank you, Autodesk

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, we learn that Autodesk’s move to all-rental has helped drive BricsCAD sales higher and continues to do so.


Cyrena: Backing up just a step to sales, were you able to track any impact on your sales numbers with the chronology of Autodesk’s announcements of ending perpetual? Did you see an effect that you could map to that?

Erik/Mark (together): Yes.

Erik: We see that especially with large companies. I hear it from Mark always!

Mark: That’s what I wanted to explain this morning too, although we have an indirect sales channel, we have our resellers at work out there, especially with the large deals, we are involved always. So there’s always one of our guys, a business development manager together with the local sales person in touch with those larger corporations.

In the last few weeks, we have received tons of emails from large corporations; of course it’s hard to disclose them, but… [names a corporation]. It doesn’t mean they will switch right away, but we have meetings where they say that, “Our contract with Autodesk ends in July, August, whatever, that’s the time we will not extend it. We will not renew it, we will not go to subscription, and we are looking for alternatives.” These are really big, big, corporations. So yes, yes, we see an impact.

Erik: When it comes to alternatives, and with all respect to our colleagues [competitors], we are not the only alternative, but I think we are in a good position. If you see what we have to give people a perspective beyond AutoCAD, well…

If we would only be an AutoCAD clone, and AutoCAD stops further development, it would mean the clones stop further development more or less as well. And all of a sudden the market is going to 3D mechanical, 3D BIM, etc., then it’s a problem. I think that’s where we can play an important role.

The DWG market, the DWG community, if they really want to move on slowly, slowly (and everyone makes his own choices about staying on 2D AutoCAD-based, fine as well), but at least there is a growth path. And I see that BricsCAD is the only product that goes in that direction. All the other alternatives more or less stay around what Autodesk is presenting, with a few differences here and there.

But it’s not really mainstream that there is investment in R&D or really a big jump of other stuff than just being compatible with AutoCAD. It makes a difference.


This is the complete set of links to this interview series:

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