This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh.
In this post, Erik discusses the Bricsys efforts to work with and assist third-party developers. He does this without being prompted by a question – it’s obviously very important to him.
Erik: For our future growth it’s very important, the ecosystem of the applications we have now. We have talked a lot about what we are doing and about our own products, but we should maybe have spent more time on the importance of the ecosystem. The worst thing we could do is forget the application market for us.
We will not, and we are not able, to develop another HVAC system or a [inaudible] system. We are limited in our resources and focused too much in our development. We believe that if there are five or ten HVAC packages, one in Germany, one in France, one in the US and one in Australia, all those guys understand their local markets and it’s very difficult to take an HVAC package made in America and sell it in Germany. The last thing we want to do is destroy that diversity of the application market. On the contrary, we’re going to encourage it. Therefore we will continuously provide APIs to the application market and invite and encourage them to become more professional. This support is so important. That’s where we can make a difference with many of our colleagues, and we should bring the application market to the same level of professionalism. That’s where we are investing as well. They can use all our systems for free.
It would be a great and a wonderful world if you as a customer if you come to our website or you go to an application website and finds the same systems and buys something, and communicates… if there’s a problem, it’s our problem. He can tell us, the application partner can tell us, if it’s an application problem we will tell them or the customer will tell them. But that kind of trio between the customer, us and the application market is so important. We need that.
We need those kind of applications working with our system. And they are there! For over ten years they have wonderful applications. The point is, they lacked, for the moment, the technology to grow into IFC and the BIM market. That’s what we are developing for them now. Right now we need the apps, and we’re delivering to them. But it’s a very important thing for us, that ecosystem. And again I think that’s another difference between us and many, er, alternatives (laughs).
Steve: Not saying “the A word” there…
Steve: It’s something I’ve noticed for years, actually, that you guys look after the third-party developers whereas Autodesk sees them as a revenue source.
Erik: Absolutely. We are convinced we need them. They have to say they need us as well. That’s a very good symbiosis. And the top of that is Intergraph. For us, it’s an application partner, right? There’s scalability a bit more than before. If Intergraph takes this step, let us invite every other application developer to do the same.
This is the complete set of links to this interview series:
- The big Bricsys interview 1 – why invite the press?
- The big Bricsys interview 2 – making money
- The big Bricsys interview 3 – looking after people
- The big Bricsys interview 4 – thank you, Autodesk
- The big Bricsys interview 5 – perpetual licensing and choice
- The big Bricsys interview 6 – lean and focused
- The big Bricsys interview 7 – the applications ecosystem
- The big Bricsys interview 8 – boundaries and BIM
- The big Bricsys interview 9 – treading on developers
- The big Bricsys interview 10 – platforms
- The big Bricsys interview 11 – free viewer?