Cloud concerns – tie-in

One of the major attractions of the Cloud for vendors is that it ties in customers, providing a reasonably consistent revenue stream. It is an effective anti-competitive strategy. There are various technical and other methods that can be used to ensure that it’s difficult or even impossible for customers to jump ship.¬†While that’s all very nice for vendors, it’s not such a wonderful thing for customers. Let’s say you’re a CAD Manager who persuades your company to use a great new SaaS service and Cloud storage. Let’s assume it performs well, is secure, has 100% uptime and offers functionality that …