Autodesk customers distinctly dissatisfied with Autodesk

I have closed the three satisfaction rating polls I started a couple of months ago and will be reporting the results individually. The usual caveats about online polls apply.

This poll indicates that Autodesk customer satisfaction levels are perhaps not quite as elevated as they could be. The mean rating is 2.75, the median is 2 and the mode is 0. Yes, zero. Very dissatisfied customers outnumber very satisfied ones by nearly ten to one. That’s pretty emphatic.

If Autodesk had left its policies alone and tried to run a huge PR campaign to deliberately make itself as unpopular with its customers as possible, I doubt that it could have achieved anything like this poor a result. Congratulations, I guess.

Although this is an appalling result for Autodesk, it should come as no surprise to anyone. This reflects the sentiment I see pretty much everywhere, in a wide variety of online forums and when talking to all sorts of people in person.

Lesson for the day: there’s no point in spending a billion dollars a year on marketing if you’re going to do things that make you about as popular as a fart in an elevator.

Autodesk confirms outrageous upgrade price increase

As I indicated in May, Autodesk will be increasing the cost of upgrades to 70% of the full retail cost of a new license. This renders it totally pointless upgrading Autodesk software at all, which is obviously Autodesk’s intention. This change probably won’t affect many people, as those who have chosen to stick with Autodesk despite everything have already been effectively forced onto Subscription. Anyway, here’s the confirmation from Autodesk: In early 2013 Autodesk will simplify the current upgrade pricing model, which may affect pricing and/or eligibility for upgrades.  Autodesk is providing advance notice to help ease the transition and …

Callan Carpenter interview 5 – the 12 month cycle

This 5th post concludes the Callan Carpenter interview series. For the record, this interview was done in real time over the phone, with no prior notice of the questions. SJ: The 12-month cycle that you have for most of your software has come under some criticism from all sorts of people, especially me. Once you have your customer base practically all on Subscription, what’s the incentive for the 12-month cycle to persist? CC: In what way have you criticised the 12 month cycle? SJ: In that it damages the product. In that there’s not enough time to release a properly …

Callan Carpenter interview 4 – enhancing the program

Part 4 of 5 in this series. SJ: There is always the fear that once you have all of your customer base on Subscription, you’re not going to need to offer those benefits any more. Can you assure people that that’s not going to be the case, that you are going to keep being “nice” to your customers? CC: Absolutely. I think my team and I spend as much time and brain energy trying to figure out how to enhance the program as anything else. Our goal is to make Subscription a compelling value proposition; to make it not only …

Callan Carpenter interview 3 – the cost of complexity

Part 3 of 5 in this series. SJ: In one of my blog posts, I was pretty cynical about one of the phrases used in the press release: “the streamlining of upgrade pricing based on feedback from customers and resellers”. Was I wrong to be cynical about that? Did your customers really ask for upgrade prices to be increased to some nice round number? CC: What our customers have asked for is simplified purchasing. We have a very complex price book and it leads to thousands of prices items, maybe tens of thousands when you have all the permutations across …

Callan Carpenter interview 2 – upgrades a tiny minority

Part 2 of 5 in this series. SJ: Is there anything specific you want to say about what I have written in my blog? CC: There are a number of things we can do to put Subscription questions and Simplified Upgrade Pricing into context. I think the first thing we need to recognise is that there is a very small fraction of our revenue that comes from upgrades at this point in time. For the last 8 years or so, our customers have fairly well self-selected to either prefer to be on Subscription and have the latest version and technology …

Callan Carpenter interview 1 – Autodesk and social media

A couple of weeks ago, Angela Simoes from the Autodesk Corporate PR team invited me to interview Callan Carpenter, Autodesk’s Vice President of Global Subscription and Support. Callan is responsible for the sales, marketing operations and product support associated with Subscription. He is also Vice President in charge of Jim Quanci’s Autodesk Developer Network. This morning, we had a very extensive discussion about Subscription and other topics that I intend to publish in several parts over the next few days. Deelip has already published a Callan interview, but mine is quite different. In this post, I will let Callan introduce …