So what’s actually new in BricsCAD V17?

A big problem I have in communicating the improvements to BricsCAD in V17 is that there are such a huge number of them. This isn’t an AutoCAD 201x-style touch-up masquerading as serious progress, this is a real  upgrade. You know, an AutoCAD V12-style upgrade that veteran AutoCAD users will remember from the good old days before Autodesk got bored and distracted. Dozens upon dozens of new features, improvements to existing features, performance improvements and bug fixes. Lots of stuff that’s genuinely useful. I could write three posts a week on the changes and not be finished by this time next …

Trebling upgrade prices was not enough for Autodesk

A blog post from BIM person Gregory Arkin contains a number of confidently-made statements about what Autodesk intends to do with its upgrade and Subscription pricing model. If the information is correct, the news is all bad for customers. The prices for both upgrade and Subscription are getting jacked up substantially. In fact, for upgraders the pricing (70% of full whack for the cheapest upgrade) will be completely non-viable and you’ll effectively be forced onto Subscription. This goes beyond the trebling of upgrade prices that Autodesk’s Callan Carpenter spent some time defending here two years ago. The link in that post to the …

Callan Carpenter interview 5 – the 12 month cycle

This 5th post concludes the Callan Carpenter interview series. For the record, this interview was done in real time over the phone, with no prior notice of the questions. SJ: The 12-month cycle that you have for most of your software has come under some criticism from all sorts of people, especially me. Once you have your customer base practically all on Subscription, what’s the incentive for the 12-month cycle to persist? CC: In what way have you criticised the 12 month cycle? SJ: In that it damages the product. In that there’s not enough time to release a properly …

Callan Carpenter interview 4 – enhancing the program

Part 4 of 5 in this series. SJ: There is always the fear that once you have all of your customer base on Subscription, you’re not going to need to offer those benefits any more. Can you assure people that that’s not going to be the case, that you are going to keep being “nice” to your customers? CC: Absolutely. I think my team and I spend as much time and brain energy trying to figure out how to enhance the program as anything else. Our goal is to make Subscription a compelling value proposition; to make it not only …

Callan Carpenter interview 3 – the cost of complexity

Part 3 of 5 in this series. SJ: In one of my blog posts, I was pretty cynical about one of the phrases used in the press release: “the streamlining of upgrade pricing based on feedback from customers and resellers”. Was I wrong to be cynical about that? Did your customers really ask for upgrade prices to be increased to some nice round number? CC: What our customers have asked for is simplified purchasing. We have a very complex price book and it leads to thousands of prices items, maybe tens of thousands when you have all the permutations across …

Callan Carpenter interview 2 – upgrades a tiny minority

Part 2 of 5 in this series. SJ: Is there anything specific you want to say about what I have written in my blog? CC: There are a number of things we can do to put Subscription questions and Simplified Upgrade Pricing into context. I think the first thing we need to recognise is that there is a very small fraction of our revenue that comes from upgrades at this point in time. For the last 8 years or so, our customers have fairly well self-selected to either prefer to be on Subscription and have the latest version and technology …

What would you ask Autodesk about Subscription and upgrades?

My post on Autodesk’s new upgrade pricing regime attracted a fair amount of comment, much of it critical of Autodesk. So, let’s follow this up. Let’s say, just hypothetically, that you had an Autodesk high-up in front of you who was willing to answer questions about Subscription and upgrade policy. What would you ask? Please add a comment here with your question. If you want to do so privately, use the Contact link at the top of the page. I would ask that you keep your question civil, relevant and reasonably concise. Other than that, anything goes, so let’s have …

Why don’t you use the current release?

While a lot of you are running one of Autodesk’s current-model products, there will be a very large portion of you that are using something older. This post is addressed to the latter group. Even if you’re on Subscription and have the current release available, but have chosen to keep running an older release, this question is still addressed to you. In fact, even if you’re now using the current release but have avoided installing some releases in the past, so at some stage you didn’t use the current release, I’d still be interested to hear your answer to this …

Autodesk to more than triple upgrade prices

As reported at Revit3D.com, next March will see a major change to the way Autodesk prices its upgrades. All upgrades will cost 50% of the full retail price rather than the much smaller percentage that is currently charged. If you upgrade yearly, that means the cost of doing so will be about 3.35 times greater than it is now. Clearly, Autodesk doesn’t want you doing that, and would much prefer you to be tied into the Subscription program, and is introducing some subtle encouragement to nudge you in the right direction. Here is the rationale according to an Autodesk spokesperson: …