Tag Archives: Pricing

BricsCAD V19 promo pricing ends 15 December

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I’ve previously explained the changes to BricsCAD pricing that came in with V19, and showed how the prices for new purchases would rise when the promotional period ends.

Upgrading now requires All-In. Problem?

One change I failed to point out, but which was mentioned by a commenter, was that for customers not already on the All-In Maintenance program, they needed to sign up for one year’s All-In in addition to paying the upgrade fee. This meant the upgrade fee was significantly greater than in previous years because customers were effectively paying for two upgrades (e.g. V18 to V19 as an upgrade, plus V19 to V20 covered by All-In).

Although this still represented good value compared with the competition and recent BricsCAD upgrades have proven to be well worth the money, there was still a ‘sticker shock’ effect associated with this double payment, and people who budgeted for upgrades based on previous pricing found themselves in a bind. There were complaints from customers and partners. For Bricsys, accustomed to being the good guys in terms of CAD pricing and licensing fairness, this was an unusual situation.

Fixing the problem

On 16 November, Bricsys responded to this feedback by introducing significantly reduced prices in this scenario, and committing to making good with those customers who already paid the higher prices. How significantly reduced? About half. To give you an idea, an upgrade of BricsCAD Pro V18 to V19 (and later to V20 thanks to All-In) is about US$425 or €400.

I don’t see much to complain about there. It’s great to see a company that actually listens to its customers and acts accordingly, even when doing so costs real money.

However, it’s important to note that this lower upgrade pricing only applies during the promotional period that had already been announced for new license pricing. That period ends on 15 December (i.e. prices go up from 16 December). To make things very plain, at the time of writing:

BricsCAD promotional pricing for both upgrades and new purchases will end in two days.

This only affects on-demand upgraders

None of the above has any effect on customers who were already on the All-In program. That program has always represented the best value way of keeping BricsCAD up to date; I recommend getting on it and staying on it. You can of course hop off it in the future if Bricsys one day fails to keep you happy with its upgrades. Although you’re effectively paying for upgrades in advance it’s still a perpetual license system, which gives you the ability to keep playing even when you stop paying.

There is also the option of the rarely-used subscription (rental) pricing for those cases where licenses are not needed long-term or need to be assigned to a specific project. Regular readers of this blog will be familiar with my thoughts on that licensing model. If you need it, fine. If you don’t, you shouldn’t be strong-armed into adopting it.

Perspective

Bear in mind that with all this talk of rising prices, a little perspective is useful. Based on currently-available pricing, the 3-year cost of BricsCAD Pro including All-In in the USA is $1615, compared with $4605 for AutoCAD on subscription. At the end of the 3 years, you will have a perpetual license of the then-current version of BricsCAD Pro, or you will have nothing at all if you had spent 2.85 times as much to rent AutoCAD.

If you look beyond 3 years (and some customers of mine have AutoCAD licenses ten times that age) then the difference in the value proposition between the products becomes even more dramatic. You’re all smart people with calculators and spreadsheets, so I invite you to do your own comparisons.

Reminder: if you want to get the absolute best value for money from a BricsCAD purchase, remember to do it on or before 15 December. If you do decide to buy, and also want to support this blog, then please use this link to do so:

Bricsys Store

Disclosure: this is a sponsored link. If you buy a Bricsys product using this link, I get part of the proceeds. However, this will not have any effect on the editorial content of this blog. I don’t expect to be able to retire on the proceeds from this link (if any) and I will continue to write what I honestly think about the CAD products and policies of all companies, as I see fit.

BricsCAD V19 – pricing changes explained

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The BricsCAD V19 release has not only given us a new software release (an excellent one – and I’ll be writing about that later), it’s also given us a new Bricsys website and a new pricing structure. In some cases prices are actually slightly lower, but in the vast majority of cases the movement is up. The price movement varies by product, market and currency, and depends largely on whether you choose to opt for All-in Maintenance. The aim of this post is to clarify exactly what has happened to Bricsys prices.

One significant change across the board is the way All-in Maintenance is priced. It was previously a fixed amount (e.g. US$220) to pre-emptively keep up to date with each of the three BricsCAD types (Classic, Pro and Platinum). Now it’s a percentage (e.g. 30%), which means All-in is now cheaper than it was for Classic users and more expensive for everyone else.

You’ll also note that the rarely-used subscription (rental) pricing is now much easier to find on the web site. The annual cost equates to about 40% of the cost of a perpetual license.

Those 30% and 40% figures look high, but remember that they’re a percentage of much smaller sums than you get with Autodesk. For example, the difference between buying BricsCAD Pro with and without All-in is US$255. Going Subscription (rental) for a year is $488. For comparison, keeping an old perpetual AutoCAD license up to date is in the region of US$500+ (it varies considerably under different circumstances) and the current annual AutoCAD subscription cost in the USA is US$1575 (bear in mind that this now includes access to various AutoCAD-based verticals).

Let’s compare the BricsCAD prices before and after these changes. First, US$ prices without All-in. Note that none of these prices include taxes.

US$ BricsCAD Classic BricsCAD Pro BricsCAD Platinum BricsCAD BIM BricsCAD Mechanical
V18 590 750 1110 1760 1630
V19 590 770 1110 1720 1630

As you can see, there is very little price movement at all here. Note that these V19 prices are promotional, which means they won’t stay at this level for ever. (Edit: the promotional prices apply until 16 December 2018).

The Euro prices have moved up a little more:

Euro BricsCAD Classic BricsCAD Pro BricsCAD Platinum BricsCAD BIM BricsCAD Mechanical
V18 480 640 990 1540 1440
V19 525 725 1050 1590 1500

A more useful comparison can be made by comparing the prices including All-in, because (temporary conditions excepted) this is the cheapest way of keeping up to date, and the way I’d usually recommend paying for BricsCAD. I’ve included the post-promotion prices here so you can get an idea of the total movement.

US$ BricsCAD Classic BricsCAD Pro BricsCAD Platinum BricsCAD BIM BricsCAD Mechanical
V18 810 970 1330 2100 1940
V19 (Promotion) 781 1025 1470 2275 2155
V19 (Standard) 825 1105 1560 2405 2275

Here’s the same thing in Euros:

Euro BricsCAD Classic BricsCAD Pro BricsCAD Platinum BricsCAD BIM BricsCAD Mechanical
V18 680 840 1190 1840 1720
V19 (Promotion) 701 965 1391 2115 1995
V19 (Standard) 760 1040 1475 2275 2145

The upshot is that for most customers, buying and maintaining the low-end Classic product is slightly cheaper than it was, but as you move up the product range, the price increases start to bite. However, the total cost of ownership is still significantly lower than AutoCAD. The following table shows the total licensing costs over several time periods, assuming no price increases from anybody. Yes, I know that’s not a reasonable assumption, but at least it precludes guesswork! The ongoing annual All-in price is assumed to be 30% of the non-promotional product cost.

US$ 1 Year 3 Year 5 Year 10 Year
BricsCAD Classic (All-in) 781 1276 1771 3009
BricsCAD Pro (All-in) 1025 1688 2351 4009
BricsCAD Platinum (All-in) 1470 2406 3342 5682
BricsCAD Classic (Subscription) 312 936 1560 3120
BricsCAD Pro (Subscription) 410 1230 2050 4100
BricsCAD Platinum (Subscription) 588 1764 2940 5880
AutoCAD (subscription) 1575 4725 7875 15750
AutoCAD LT* (subscription) 390 1170 1950 3900

* Note that I have included AutoCAD LT here for comparison even though it is a significantly less capable product than BricsCAD Classic, which has 3D and full LISP capabilities.

In addition, BricsCAD Platinum plus Sheet Metal is now called BricsCAD Mechanical, with the price including All-in going from US$1940 to US$2155 ($2275 after promotion). Euro prices go from €1720 to €1995 (€2145 after promotion). Similarly, BricsCAD Platinum plus BIM is now called BricsCAD BIM, with the price including All-in going from US$2100 to US$2275 ($2405 after promotion). Euro prices go from €1840 to €2115 (€2275 after promotion).

It’s worth noting that the price of Communicator, the Bricsys format translator, has dropped slightly in most cases despite providing more format translation options.

If you intend buying a Bricsys product and also want to support this blog, then please use this link:

Bricsys Store

Disclosure: this is a sponsored link. If you buy a Bricsys product using this link, I get part of the proceeds. However, this will not have any effect on the editorial content of this blog. I don’t expect to be able to retire on the proceeds from this link (if any) and I will continue to write what I honestly think about the CAD products and policies of all companies, as I see fit.

BricsCAD price rise imminent

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BricsCAD V19, which is expected to be released within days, will bring with it new, higher pricing. It still won’t be anything like Autodesk-level high, of course, but will be a bit higher than it was.

Bricsys is currently offering new buyers of V18 an automatic upgrade to V19 (the serial number will just work for both). What this means is that you don’t need to pay for All-in Maintenance to keep up to date in the first year. You’re therefore saving twice: by avoiding the price hike and by not needing to add about US$220 for All-in. You can add All-in later, or optionally pay for upgrades as you see fit. If you do decide to upgrade later, you will be expected to sign up for All-in at that time, so there will be a catch-up cost associated with that.

Upshot: if you’re going to buy new BricsCAD licenses, be quick. Do it now. Next week might be too late.


If you intend doing this and also want to support this blog, then please use this link:

Bricsys Store

Disclosure: this is a sponsored link. If you buy a Bricsys product using this link, I get part of the proceeds. However, this will not have any effect on the editorial content of this blog. I don’t expect to be able to retire on the proceeds from this link (if any) and I will continue to write what I honestly think about the CAD products and policies of all companies, as I see fit.

Autodesk Fusion 360 massive subscription price rise/drop

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Autodesk’s cloud-based 3D design tool, Fusion 360, is changing price and structure from 7 October 2018. Whether it’s a huge price rise or a huge price drop depends on your perspective.

Price rise

The current annual subscription cost for Fusion 360 is US$310 and that’s going to change to US$495, which represents a 60% price increase. Existing subscribers are being kept at the same annual rate of US$310 or US$300 (depending on when you first subscribed) “for as long as you renew”. Existing subscribers, that looks like a promise to never increase your prices as long as you keep up the payments. Make sure you capture and retain all of Autodesk’s statements on this matter, in case that promise eventually gets forgotten.

However, for that amount you’ll now be getting the same features that are currently in Fusion 360 Ultimate; the lesser and greater versions are being amalgamated and just called Fusion 360.

Price drop

The current annual subscription cost for Fusion 360 Ultimate is US$1535. As that’s going to change to US$495, that represents a 68% price drop.

Is it fair?

If you currently use Fusion 360, even if you have no use for Advanced Simulation, Advanced Manufacturing or Generative Design, it’s not bad news. The only downside is that you’ll now be paying more if you need to add seats, or if you temporarily drop and resume subscription.

If you currently use Fusion 360 Ultimate, you are probably going to be overjoyed at spending a lot less in future. If you just paid US$3,070.00 for a 2-year subscription that’s about to be worth US$990, you might be less pleased. To assuage your ire, Autodesk will be giving you (and all existing annual subscribers) another 24 months subscription, gratis. Still, depending on the term length and renewal timing, some customers are going to be much luckier than others. That might annoy the less fortunate.

I think Autodesk has been very fair and reasonable with the way it has handled these changes. However, it does serve as a reminder that once you’re a subscriber, you’re at the mercy of your software company.

Explaining the four tiers of AutoCAD license

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Yesterday’s tiers

Once upon a time, long long ago, you could buy AutoCAD with or without sets of features  called Advanced Drafting Extensions (ADE) containing optional extras such as dimensioning. At one stage you could buy four tiers of AutoCAD license at different prices:

  1. AutoCAD
  2. AutoCAD + ADE1
  3. AutoCAD + ADE2 (incorporating ADE1)
  4. AutoCAD + ADE3 (incorporating ADE1 and ADE2)

(Interestingly, the above situation is similar to the current arrangement with BricsCAD, where BricsCAD Classic, Pro and Platinum are available with incrementing prices and feature sets, with BricsCAD BIM and Sheet Metal available on top of Platinum).

As almost everybody bought AutoCAD + ADE3 anyway, the ADEs were eventually absorbed into the main product and AutoCAD became just AutoCAD again. Later, the AutoCAD line would split again into AutoCAD LT, AutoCAD, and various AutoCAD-based vertical products such as AutoCAD Mechanical and Civil 3D.

Today’s tiers

Fast forward thirty-odd years and AutoCAD licenses are again available in four tiers (even if we ignore AutoCAD LT and Civil 3D). For an AutoCAD 2019 user, these are:

  1. A perpetual license holder who allowed maintenance to lapse after activating AutoCAD 2019.
  2. A perpetual license holder still under maintenance.
  3. A subscription user who switched from maintenance under the Move to Subscription offer prior to the release of AutoCAD 2019.
  4. A subscription user who switched from maintenance under the Move to Subscription offer after the release of AutoCAD 2019 or who started a new full-price subscription at any time.

Note that Tier 1, etc. is my description of the category and not Autodesk’s.

What the tiers mean

This table shows what is available to customers in each of the above tiers:

Tier Perpetual Usage Updates Support Cloud Shared Views Web/Mobile Toolsets
1
2
3
4

Here’s what the table headings mean:

  • Perpetual – a perpetual license that allows continued use into the future without requiring further payment.
  • Usage – rights to use the license at home, use of previous versions and internationally.
  • Updates – formerly known as Service Packs, these bug fixes and minor feature enhancements are withheld from customers who are not actively paying Autodesk.
  • Support – the ability to log a service request that will be addressed by a technician. There are actually multiple levels depending on how much you pay: Basic, Advanced and, for subscription users, the ability to schedule a call to talk to somebody.
  • Cloud – online services such as storage and rendering.
  • Shared Views – formerly available to all AutoCAD 2017 and 2018 users, this feature was renamed, updated and made subscription-only in AutoCAD 2019.
  • Web/Mobile – the AutoCAD Web and AutoCAD Mobile App viewer/markup tools.
  • Toolsets – the ‘Only One AutoCAD’ set of AutoCAD-based verticals now called Specialized Toolsets (excluding Civil 3D). Note that if you’re a customer in Tier 3 who originally had a vertical product (e.g. AutoCAD Mechanical), you will still have access to that toolset and plain AutoCAD, but not the others.

Moving to three tiers

Felice at Autodesk has explained that Autodesk plans to move everybody in Tier 3 to Tier 4 at some point in the future (subject to legal disclaimers). But for now, if you took up the Move to Subscription offer at the wrong time, you don’t yet have access to Specialized Toolsets.

Thanks are due to Felice for patiently answering my questions to clarify the situation and explain the detail.

Autodesk subscription price rise certainty

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In my previous posts exploring the costs associated with various CAD software licensing scenarios, there was always a need for assumptions because Autodesk had failed to provide any pricing information beyond a point a year or so from now. As a result, expecting the worst appeared to be the safest strategy.

To Autodesk’s credit, this situation is now partially addressed. From this Autodesk web page:

We’re extending our price commitment through 2028 for customers who continue to renew after they switch. The special Move to Subscription renewal suggested retail price will increase by no more than 5% in 2021, 2023, 2025, and 2027. There will be no change to the renewal suggested retail price in 2022, 2024, 2026 and 2028.

There are some weasel words in the fine print that allow Autodesk some wriggle room, but let’s go with the numbers we have. It works out to an increase of 21.5% by 2027. If you’ve already switched and you’re paying $1000 a year then you’ll be paying $1215 a year in 2027 and 2028. That’s a pretty reasonable level of increase. Of course, the total number of dollars you’ll hand over is several times higher than for, say, keeping a permanent license of BricsCAD up to date.

The above refers to customers who give up their perpetual licenses that are currently under maintenance and switch to subscription (rental) under the special conditions of the Move to Subscription offer. Pricing is still in the air for you millions of stubborn users who insist on owning your software licenses, and for those who are paying sky-high rates under the conventional subscription deal.

There are also no guarantees about what you’ll be paying for. If AutoCAD 2019‘s anything to go by, you can expect little improvement, feature removal and poorer performance.

Trebling upgrade prices was not enough for Autodesk

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A blog post from BIM person Gregory Arkin contains a number of confidently-made statements about what Autodesk intends to do with its upgrade and Subscription pricing model. If the information is correct, the news is all bad for customers. The prices for both upgrade and Subscription are getting jacked up substantially. In fact, for upgraders the pricing (70% of full whack for the cheapest upgrade) will be completely non-viable and you’ll effectively be forced onto Subscription. This goes beyond the trebling of upgrade prices that Autodesk’s Callan Carpenter spent some time defending here two years ago. The link in that post to the relevant Autodesk page doesn’t contain any pricing specifics other than the vague statement “save up to 20%”, but I’ll take Gregory’s word for it.

Gregory sees this business of upgraders being hunted to extinction as something that Subscription customers should have a good laugh about, but he’s wrong. Resellers can have a chuckle, but Subscription customers should mourn the lack of choice for customers. It means customers are no longer able to compare Subscription with any kind of sane upgrade pricing and make a decision about the best option for them. This lack of internal ‘competition’ is not even worth a snigger, because it inevitably means Subscription prices shooting up. Autodesk has racked up Subscription prices already and will do so again next year. For those customers who have fallen for the ‘free’ upgrade-to-suite offers, their Subscription prices will be higher again. With everyone on Subscription, Autodesk will just keep pushing up prices indefinitely. From Autodesk’s point of view, there is no down side to this; tie people in and the gravy train goes on for ever.

There are various terms in common use for this kind of thing. One is price gouging. Anybody who has ever booked a hotel near a big sporting event or bought drinks at a nightclub will be familiar with the realities of businesses doing this whenever they can get away with it. It’s part of the free market and generally perfectly legal, no matter how unpopular it makes the business. However, it only works when competition is effectively absent and customers are left with no realistic alternative but to pay up. Autodesk obviously thinks it is in such a position. Is it right? Sadly, history says it probably is.

Edit: This post originally stated that Gregory is a reseller. He has informed me that this is no longer the case and I have edited the post accordingly. My apologies to Gregory for the misstatement.

How will you react to Autodesk’s new upgrade pricing?

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As I reported early last year, Autodesk is going to discourage you from paying for upgrades as and when you see fit. It is doing this by charging you 50% of the cost of a full license to upgrade from the previous release. The same 50% cost will apply if you crossgrade [edit: crossgrade from an non-current release, that is] (say if you move from AutoCAD to a vertical). If your product is more than three releases old, you can’t upgrade. This change takes effect from 16 March 2010. There were some discounted upgrade offers to get you signed over early, but these have now expired. If you are thinking of upgrading or crossgrading, I suggest you contact your reseller, get out your calculator and consider doing it in the next few weeks.

There is some laughable doublespeak in the Autodesk marketing of this change, such as “streamlining our upgrade pricing based on feedback from customers and resellers,” but I can’t imagine anyone being fooled by such nonsense. It’s obvious that Autodesk is not doing this because you all asked for upgrade prices to be trebled to make a nice predictable percentage, it’s doing this to force upgraders on to Subscription. Once you’re on Subscription, you’re paying a year in advance for an upgrade (bonus cashflow!), and you’re something of a captive market, theoretically providing Autodesk with a more regular source of income. (The financial crisis has knocked something of a dent in that theory, as many companies have chosen not to renew subscriptions for products that were previously used by now-retrenched employees).

If you’re already on Subscription, you may be feeling pretty smug right now. Don’t be. Once Autodesk’s user base is effectively converted to the Subscription model, Autodesk will be free to do all sorts of things to that user base. Things like jacking up Subscription prices, reducing or eliminating existing Subscription services, and slipping little clauses into the EULA so you’re “agreeing” that you will lose your license if you stop paying your annual fees. You may be able to think of other things that you won’t like but which will benefit Autodesk shareholders. Maybe not, because Autodesk is too nice to its customers? Maybe I’m just cynical? Then again, if a couple of years ago I had suggested that Autodesk would treble (sorry, “simplify”) upgrade prices, more than a few would have thought I was paranoid.

Autodesk’s various little Subscription carrots have had limited success among its customers, so now it’s time for the big stick. In effect, Autodesk is encouraging you to get on Subscription or get out. What to do? Jump off the upgrade/Subscription train altogether and stick with what you have? Upgrade once now and stick there indefinitely? Upgrade every 3 years? Buy a new license every 6 to 10 years? Hang on and hope Autodesk introduces an upgrade amnesty in a few years? Move over to one of Autodesk’s competitors? My guess is that a large majority of us are going to just do as we’re directed and get onto Subscription.

I’d like to hear from you. What are you going to do, and why? If you’re on Subscription already, are you concerned about what Autodesk might do in the future?

Disclosure: I manage several dozen Autodesk licences for a large organisation which has been on Subscription for quite a few years.

Autodesk to more than triple upgrade prices

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As reported at Revit3D.com, next March will see a major change to the way Autodesk prices its upgrades. All upgrades will cost 50% of the full retail price rather than the much smaller percentage that is currently charged. If you upgrade yearly, that means the cost of doing so will be about 3.35 times greater than it is now. Clearly, Autodesk doesn’t want you doing that, and would much prefer you to be tied into the Subscription program, and is introducing some subtle encouragement to nudge you in the right direction.

Here is the rationale according to an Autodesk spokesperson:

I can confirm that after March 16, 2010, a streamlined upgrade pricing model will go into effect–all upgrades, cross-grades, and retroactive Subscription fees up to three releases back will be priced at 50 percent of a full license.

We are doing this to better match the needs and buying behaviors of our customers. A significant number of our customers have already moved to Autodesk Subscription. Only a small percentage of customers who do not have Autodesk Subscription purchase upgrades every year. Most of those customers upgrade every three years.

We believe that simple, straightforward pricing will help make it easier to do business with us. We also believe the new policy will make it more convenient and cost-effective for customers to keep their Autodesk software up-to-date.

So now you know, it’s being done for your own good. Happy?