Tag Archives: Satisfaction

Autodesk resellers also appear dissatisfied with Autodesk

I have closed the three satisfaction rating polls I started a couple of months ago and have reported the results individually. This is the final post on this set of polls.

The usual caveats about online polls apply. Please note that for most of the poll respondents, I have no way of knowing if they really are/were resellers. Whoever they are, it would appear that the sentiment is global; over ten countries are represented in the voting logs.

Although this poll appears to indicate that Autodesk is even less popular with its resellers than it is with its customers, the difference is not statistically significant. Also bear in mind that the number of respondents is smaller here than in the related polls. That should be expected, but accuracy is suspect with numbers this small.

With that in mind, here’s how the averages look. The mean rating is 2.55, the median is 1 and the mode is 0. Very dissatisfied respondents outnumber very satisfied ones by nearly eleven to one.

If this result has any validity, it’s an indictment on Autodesk’s relationship with its most important business partners.

Why would resellers be unhappy? Well, Autodesk is gradually eating up their market share by selling direct in bigger and bigger numbers. Resellers have had to act as the meat in the sandwich as Autodesk’s policies get more and more aggressively anti-customer. Trying to sell expensive rental software to smart people with calculators can’t be easy, especially if your heart’s not in it. If you’re a reseller that has worked hard over decades to build up a great relationship with your customers and Autodesk has damaged that relationship (in some cases beyond repair), you’re probably not pleased about that, either. And if you’re a reseller that has lost half its income over the last few years and has had to lay people off, you’re unlikely to rate Autodesk highly for satisfaction.

Is that what’s happening?

Feel free to comment here if you wish to discuss any aspect of this. Resellers in particular are welcome to expand on the reasons for their dissatisfaction, or to offer a counterpoint. Are you a happy Autodesk reseller? Or a customer that has had a candid discussion with your reseller on the state of play? Let’s hear from you. You don’t have to identify yourself accurately unless you want to and I will of course respect your privacy.

I have closed the three satisfaction rating polls I started a couple of months ago and will be reporting the results individually. The usual caveats about online polls apply.

This poll indicates that Autodesk customer satisfaction levels are perhaps not quite as elevated as they could be. The mean rating is 2.75, the median is 2 and the mode is 0. Yes, zero. Very dissatisfied customers outnumber very satisfied ones by nearly ten to one. That’s pretty emphatic.

If Autodesk had left its policies alone and tried to run a huge PR campaign to deliberately make itself as unpopular with its customers as possible, I doubt that it could have achieved anything like this poor a result. Congratulations, I guess.

Although this is an appalling result for Autodesk, it should come as no surprise to anyone. This reflects the sentiment I see pretty much everywhere, in a wide variety of online forums and when talking to all sorts of people in person.

Lesson for the day: there’s no point in spending a billion dollars a year on marketing if you’re going to do things that make you about as popular as a fart in an elevator.

I have closed the three satisfaction rating polls I started a couple of months ago and will be reporting the results individually.

Let’s start on a positive note. The poll indicates that in general, you’re reasonably happy with your Autodesk resellers. The mean rating is 6.04, the median is 7 and the mode is 8. Given the unpopular message they’ve had to pass on lately, I think this is a pretty positive result.

Feel free to comment here if you wish to discuss any aspect of this. Are you happy with your reseller?

Today I was asked to complete an Autodesk Reseller Satisfaction survey, which I was happy to do. My reseller does a good job. There was also a question about satisfaction with Autodesk.

I’ve shamelessly stolen Autodesk’s question and used it in a poll here. Please only respond if you are or were an Autodesk customer.

Customers - how would you rate your overall satisfaction with Autodesk?

  • 0 - Very dissatisfied (39%, 69 Votes)
  • 1 (6%, 11 Votes)
  • 2 (12%, 22 Votes)
  • 3 (11%, 19 Votes)
  • 4 (5%, 9 Votes)
  • 5 (4%, 8 Votes)
  • 6 (6%, 11 Votes)
  • 7 (7%, 13 Votes)
  • 8 (3%, 6 Votes)
  • 9 (2%, 3 Votes)
  • 10 - Very satisfied (4%, 7 Votes)

Total Voters: 178

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I’ve added a similar poll about Autodesk resellers. Please only respond if you are or were a customer of Autodesk resellers.

Customers - how would you rate your overall satisfaction with your Autodesk reseller?

  • 0 - Very dissatisfied (10%, 12 Votes)
  • 1 (2%, 3 Votes)
  • 2 (6%, 7 Votes)
  • 3 (5%, 6 Votes)
  • 4 (2%, 2 Votes)
  • 5 (17%, 21 Votes)
  • 6 (5%, 6 Votes)
  • 7 (13%, 17 Votes)
  • 8 (21%, 26 Votes)
  • 9 (8%, 10 Votes)
  • 10 - Very satisfied (13%, 16 Votes)

Total Voters: 126

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Here’s one just for Autodesk resellers. Please only respond if you are or were an Autodesk reseller.

Resellers - how would you rate your overall satisfaction with Autodesk?

  • 0 - Very dissatisfied (40%, 22 Votes)
  • 1 (11%, 6 Votes)
  • 2 (9%, 5 Votes)
  • 3 (15%, 8 Votes)
  • 4 (5%, 3 Votes)
  • 5 (4%, 2 Votes)
  • 6 (0%, 0 Votes)
  • 7 (0%, 0 Votes)
  • 8 (9%, 5 Votes)
  • 9 (4%, 2 Votes)
  • 10 - Very satisfied (4%, 2 Votes)

Total Voters: 55

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Feel free to comment here if you wish to discuss the ratings you provided.

Maybe I should complete the set and do polls for Autodesk and its resellers to rate their customers?