When is a global offer not a global offer?

When is a global offer not a global offer?

Confusion reigned yesterday when my post on Autodesk’s “FY17 Q3 Global Field Promotion” assumed that Global meant what it said, and the offer made to me in Australia was the same as in other countries. That was a mistaken assumption, and I have updated the post to reflect that; my apologies for the confusion.

That said, it was a not entirely unreasonable assumption given the superficial similarity between offers worldwide and the following in Autodesk’s fine print in multiple global Autodesk sites:

Offer available from 7 August 2016 through 21 October 2016 worldwide with the exception of the Crimean Peninsula of Ukraine, Cuba, Iran, North Korea, Sudan and Syria

The situation is not that simple. There are two very different offers that look the same at first glance. People in some countries get a much better offer than others. The offer I discussed in yesterday’s post allows you to continue your ownership and use of the old perpetual license serial number you submit:

Can customers continue to use the perpetual license after they purchase the discounted 3-year subscription?
Yes, customers may continue to use the license they have submitted, however they may not submit the license a second time to receive a promotional discount.

Let’s call this offer A. From the Q&A section of the Australian offer page:
autodeskperpetualoffer01The offer available to most of the world is much weaker. You must trade in your old perpetual license serial number and not use the software any more, even after the rental period is over:

Can customers continue to use the perpetual license after they purchase the discounted 3-year subscription?
No. As part of the terms and conditions of this offer, the customer agrees to trade-in the eligible perpetual license serial number(s) and no longer use any seats associated with that serial number(s).

Let’s call this offer B. From the Q&A section of the Americian offer page:
autodeskperpetualoffer02Who gets which offer?

  • Australia and New Zealand gets offer A. Hong Kong, offer A. The Singapore offer is confusing because the expected “You get to keep your perpetual license” dot point is missing from the top of the page, but if you burrow down a little you will discover it is also offer A.
  • The Americas and Europe (mostly) get offer B.
  • The Russian, South African and Turkish sites have no apparent sign of either offer. Maybe I’m not looking hard enough.

So it looks as if only the Asia Pacific region currently gets offer A. I use the disclaimer “currently” because the Internet is not a fixed resource and things change. If you’re reading this post after October 21, you’ll probably find my links point to some completely different offers and things will get even more confusing.

Why do things differently in different places? In the past, Autodesk has used the Asia Pacific market experimentally for possible new marketing strategies, and I suspect that’s what’s going on here. My guess is that Autodesk is testing the waters in one major market to see if slashing prices and  letting people keep their perpetual licenses is enough to win significant numbers of customers over to rental.

Autodesk is entitled to make whatever offers it likes, wherever it likes. However, two different region-limited offers that look the same, both called a global promotion, and both carrying fine print saying they are available worldwide? That’s going to confuse people, even without my help.


  1. Josef W

    Not sure – but i seemed to remember from several recebt AD earning calls that Asia Pacific sees especially bad sales/revenue numbers ? Honestly – i’m to lazy ATM to dig pout the numbers again or listen to the whole QA session where Carl Bass states that or similar. Completely possible that i remember wrong here …

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