Battle of the Bullshit part 5 – Bentley back in the bad books

Having earlier earned my praise for raising its game in its PR battle with Autodesk, Bentley has unfortunately reverted to BS mode with its latest effort. In its message “Upgrade your Autodesk Licenses – Top 5 Reasons Why You Have a Choice“, Bentley’s marketers have chosen to step beyond the facts. Bad idea. Most of that page is just straightforward promotion of Bentley’s self-perceived strong points. No problem with that. But the first full paragraph? Hmm. Here’s the first example: Preserve the value of your Autodesk licenses that otherwise would be lost as a result of Autodesk’s decision to no …

Bentley marketers love Autodesk

Bentley Systems marketers are currently taking advantage of Autodesk customers’ distaste for the Big A’s rent-or-GTFO business model. For any Autodesk competitor, this is a fairly smart move. Autodesk has offered a free kick to its competitors and is betting on them all kicking the ball wide of the net. How accurate is Bentley’s shooting? In this case, AutoCAD customers are being encouraged to take up MicroStation. Via the Cadalyst Direct opt-in advertising list, I received an email entitled AutoCAD Users, you need options. We listened: Talk about feeling trapped (which has many Autodesk customers angry), options and flexibility (which …

When is a global offer not a global offer?

Confusion reigned yesterday when my post on Autodesk’s “FY17 Q3 Global Field Promotion” assumed that Global meant what it said, and the offer made to me in Australia was the same as in other countries. That was a mistaken assumption, and I have updated the post to reflect that; my apologies for the confusion. That said, it was a not entirely unreasonable assumption given the superficial similarity between offers worldwide and the following in Autodesk’s fine print in multiple global Autodesk sites: Offer available from 7 August 2016 through 21 October 2016 worldwide with the exception of the Crimean Peninsula …

When is AutoCAD not AutoCAD?

When is AutoCAD nor AutoCAD? When it’s AutoCAD WS. But it’s not quite that simple. I’ve been correcting people for months when they say things like “Project Butterfly is AutoCAD on the Cloud.” No, it’s not. It’s a DWG editor of sorts, but anybody who has used both will know that it’s not AutoCAD or anything like it. Although it’s useful for viewing and markup and is improving all the time, Project Butterfly is still very restricted and is likely to remain so for a long time. You wouldn’t want to spend a significant portion of your day drawing with it. …

It’s not easy being green (and believed)

I know that some of you out there (unlike me) are pretty cynical about anything that Autodesk says on any subject. So when Autodesk makes a big thing about being environmentally responsible, such as its new Autodesk Sustainable Design Center site, it would be tempting to say “Yeah, right” and assume it’s just more spin to ignore. That would be wrong. Yes, Autodesk is using its green credentials as a marketing tool. No, that doesn’t mean it’s all bovine excrement. Autodesk is genuine about this stuff. It’s being driven from the top, and it’s being driven hard. How do I …

Leech marketing by IMSI – Part 2 – A/CAD

The IMSI free CAD product that it is putting up against AutoCAD LT has a very interesting name: A/CAD LT*. Does A/CAD sound familiar to anyone? I vaguely seem to remember some other CAD product with a very similar name. Hmm, let me think, it has a main program file called acad.exe and many other support files called acad.something, it has had its name abbreviated to ACAD by its users for decades… No, sorry, the name somehow eludes me. I’m not a trademark lawyer (or any other sort), but here’s what I can tell from a quick glance at the …

Leech marketing by IMSI – Part 1 – AU

A while back, I received an email from IMSI, makers of TurboCAD. The information I gained from that email is now public knowledge thanks to an advertisement in AUGI World and other exposure, so I guess I can let you all in on it. Here it is: Everyone knows AutoCAD is a fixture in our industry. But is AutoCAD LT? When is the last time AutoCAD LT has really been pushed? And how about working with Google SketchUp? Doesn’t seem like Autodesk is too keen on that. Please join us for a special FIRST LOOK of a new CAD application …

Matt Stein’s Blog and Microsoft’s Mojave Marketing

Thanks to Shaan Hurley for revealing to the wider world the existence of Ribbon Man Matt Stein’s blog. I’m not sure it’s appropriate for a blogging n00b like myself to welcome somebody with a blog four years older than his own, but I’m going to do it anyway. Welcome, Matt (no pun intended). Some of Matt’s blog posts (particularly the early ones) make for, er, interesting reading, so don’t click if you’re easily offended. Please bear in mind that this is a personal blog, not an Autodesk one. Matt and I generally get on fine, but we have had some …