Battle of the Bullshit part 5 – Bentley back in the bad books

Having earlier earned my praise for raising its game in its PR battle with Autodesk, Bentley has unfortunately reverted to BS mode with its latest effort. In its message “Upgrade your Autodesk Licenses – Top 5 Reasons Why You Have a Choice“, Bentley’s marketers have chosen to step beyond the facts. Bad idea. Most of that page is just straightforward promotion of Bentley’s self-perceived strong points. No problem with that. But the first full paragraph? Hmm. Here’s the first example: Preserve the value of your Autodesk licenses that otherwise would be lost as a result of Autodesk’s decision to no …

Bentley marketers love Autodesk

Bentley Systems marketers are currently taking advantage of Autodesk customers’ distaste for the Big A’s rent-or-GTFO business model. For any Autodesk competitor, this is a fairly smart move. Autodesk has offered a free kick to its competitors and is betting on them all kicking the ball wide of the net. How accurate is Bentley’s shooting? In this case, AutoCAD customers are being encouraged to take up MicroStation. Via the Cadalyst Direct opt-in advertising list, I received an email entitled AutoCAD Users, you need options. We listened: Talk about feeling trapped (which has many Autodesk customers angry), options and flexibility (which …

Battle of the Bullshit part 4 – Bentley tells the truth

Behold, the latest episode in the Autodesk versus Bentley PR battle over perpetual licenses versus rental! Bentley has issued a response to Autodesk’s response to Bentley’s response to Autodesk’s move to all-rental software. This is entitled Bentley Responds to Autodesk – You Have a Choice. I have already dissected Bentley’s and Autodesk’s previous responses and found neither of them entirely truthful. So, how does the latest effort from Bentley shape up? Very well. It’s pretty much spot-on for accuracy. There’s nothing that could be described as disingenuous, misleading, or even exaggerated. I encourage you to read it and make up …

Battle of the Bullshit part 3 – Beyond Bentley

Somebody at Autodesk really does seem to have it in for Bentley right now. I thought they were friends? Oh well, times change. Autodesk has launched a campaign to promote its BIM offerings for transportation projects and is promoting this via emails to existing customers, all of which is fair enough. It’s suggesting BIM is a better tool than traditional CAD for such projects. Another reasonable claim, so it’s appropriate for us to evaluate the arguments and examine the options. What did Autodesk decide to call its campaign? Beyond AutoCAD? Beyond CAD? To BIM and Beyond? None of the above. …

Battle of the Bullshit part 2 – Autodesk’s sophistry

In my last post, I gave Bentley a well-deserved slap for, er, saying things that perhaps weren’t entirely factual. Now it’s Autodesk’s turn. What’s this about? Carl White, Senior Director of Business Models at Autodesk, wrote a blog post Not so fast Bentley: Separating fact from fiction responding to statements made by Bentley in its press release Bentley Announces Autodesk License Upgrade Program. Some of Carl’s observations on Bentley’s claims were perfectly valid, but unfortunately he went beyond that and wrote a few more things – “facts” – where he’s on shakier ground. Let’s examine Carl’s interpretation of reality, shall we? …

Battle of the Bullshit part 1 – Bentley’s terminological inexactitudes

I note with interest the blog post Not so fast Bentley: Separating fact from fiction by Carl White, Senior Director of Business Models at Autodesk. In this, he responds to statements made by Bentley in its press release Bentley Announces Autodesk License Upgrade Program, stating: Earlier this week, Bentley announced an “upgrade program” for Autodesk customers. We found the offer to be disingenuous and mischaracterizes what Autodesk offers our customers. OK, let’s have a look at what Carl is complaining about. Here’s one Bentley statement that could be considered questionable: For consideration by owners of Autodesk perpetual licenses facing Autodesk’s imminent deadline for …

Leech marketing by IMSI – Part 1 – AU

A while back, I received an email from IMSI, makers of TurboCAD. The information I gained from that email is now public knowledge thanks to an advertisement in AUGI World and other exposure, so I guess I can let you all in on it. Here it is: Everyone knows AutoCAD is a fixture in our industry. But is AutoCAD LT? When is the last time AutoCAD LT has really been pushed? And how about working with Google SketchUp? Doesn’t seem like Autodesk is too keen on that. Please join us for a special FIRST LOOK of a new CAD application …

Photoshop disasters blog

I love this blog: http://photoshopdisasters.blogspot.com/ OK, some of the “disasters” are a bit nitpicking, but there are some truly awful image manipulation efforts out there, some associated with very big companies. Look back over the archives, there are some real classics. Lesson to large companies: don’t penny-pinch, it’s not worth it. I can’t remember any Autodesk marketing image disasters, although some of you may remember being bemused by the relevance of the the short-lived Subscription Cow. The BENTLEY BIN image is pretty funny, though. Does anybody have any other CAD-related examples?

Autodesk and Bentley – kiss, kiss!

OK, so I’m a long way from being the first to comment on this, but maybe I’ll be the last? Don’t count on it. In the unlikely event that this is the only CAD blog you ever read, you may be unaware that Autodesk and Bentley have decided to swap code so their respective products can make a better job of writing each other’s drawing formats. The MicroStation DWG interface has traditionally been imperfect. (I remember raising the ire of one of the Bentley brothers in person many years ago on the CompuServe ACAD forum when I described Bentley’s DWG/DXF …

Advertising Oops!

I just spotted this image flash up on a banner advertisement on a CAD-related site. At first glance, I thought it was a nasty Autodesk ad promoting Revit (it’s on top, after all) and unkindly suggesting that Bentley software is only fit for disposal. Then I spotted Bentley logos elsewhere on the ad and worked out that it was supposed to say BENTLEY BIM, not BIN. Even if you blow it up, it still looks more like an N than an M. That’s the trouble with trying to fit a meaningful attention-grabbing image into a small space. Sometimes, it just …