Death to robo-responses!

The responses to Carol Bartz’s blog post are an interesting read, and not just because of the astonishing amount of attention being paid to her language. One person pointed out how irritating it was to be “helped” by Yahoo’s dumb automated “support” system: I have never – repeat, NEVER – had a human response to ANY email or form-submitted help request that I’ve sent to Yahoo! NEVER! All my experience of communicating with Yahoo! customer ’support’ is characterised by exchanges such as: Me: Hi, I need help with Messenger on the Mac Y!: Thankyou for contacting customer support. Here are …

Bartz the blogger

Autodesk’s Executive Chairman of the Board (who has one or two other little jobs, too) has made a Yahoo! blog post in which she promises to kick a donkey, or something. Yahoo! if of only tangential interest to me; I don’t particularly care if it thrives or if it dies. However, it’s good to see Carol communicating directly in this way, and it’s good to see her emphasise the importance of looking after the customer, placing emphasis on efficiency over innovation for innovation’s sake, and promising to do better at listening. Welcome to the blogsphere, Carol.