Year: <span>2017</span>

Teresa from Autodesk in subscription interview

As a follow-up to the Pixel Fondue video I posted about earlier, Greg from Pixel Fondue conducted a follow-up interview with Teresa Anania, Autodesk’s Senior Director, Subscription Success. Greg and I asked for your questions for Teresa and I passed on several of my own to him. A word of warning: don’t do as I did and watch through all 54 minutes waiting increasingly impatiently for those questions to come up. They don’t. Anyway, thanks to Greg for conducting this interview and to Teresa for participating. Greg has now posted the video. Here’s the TL;DW (too long; didn’t watch) version: …

The big Bricsys interview 7 – the applications ecosystem

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, Erik discusses the Bricsys efforts to work with and assist third-party developers. He does this without being prompted by a question – it’s obviously very important to him. Erik: For our future growth it’s very important, the ecosystem of the applications we have now. We have talked a lot about what we are doing and about our own products, but we should maybe have spent more time on the importance of the ecosystem. …

Autodesk products are falling like parrots

Autodesk is killing off products at such a rate I can’t keep up with it all. The latest ones to fall off the perch and join the choir invisible are Structural Detailing and Advance Concrete. I think. As I said, I can’t keep up. Despite the recent departures, Autodesk still has way too many products and it’s inevitable that the cull of Carl’s acquisitions and creations will continue. It’s just too bad if you’re one of the people using a product that Autodesk feels isn’t profitable and/or exciting enough, you’ll just have to learn to live without it. Although 2017 …

The big Bricsys interview 6 – lean and focused

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, the dynamic duo explain the mystery of how Bricsys can sell smaller numbers of a more capable product than AutoCAD for a fraction of the cost – and still make money. Steve: It’s kind of interesting that your product is so much cheaper than AutoCAD, and more capable. They’re making a loss and you’re making increasing profits. How does that work? Erik: I think it has to do with being lean and being …

Props to Bricsys for supporting education

Some time ago I raised a glass to Autodesk for supporting students and educators by making its software available free. I have been remiss in neglecting to point out that Bricsys also does this. So I raise a glass of dark, tasty and ridiculously strong Belgian beer to Bricsys for doing this. Cheers!

The big Bricsys interview 5 – perpetual licensing and choice

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, Erik confirms the Bricsys commitment to perpetual licensing. That’s a statement important enough to preserve, so here’s the recorded audio for posterity. We also learn what proportion of CAD customers choose perpetual licenses over rental when given fair pricing and the choice. Hint to Autodesk: it’s not 0%. Steve: Are you committed to the perpetual licensing model? Erik: Yes, yes. We are committed to choice. If somebody wants another way of licensing our …

Clearing up the Autodesk rental / subscription / maintenance naming confusion

Some people are confused by Autodesk’s naming terminology about subscription, maintenance and rental. This is entirely Autodesk’s fault, because it took a name (Subscription) which had a long-established meaning (including perpetual licensing) and used that name (but without its initial capital) to mean the opposite (no perpetual licensing). There was a brief period, only last year, where the S word meant both things at the same time and differentiation between the opposing meanings was achieved using different prefixes. Confused yet? I’m not sure whether it’s kinder to view Autodesk doing something so obviously confusing as merely incompetence in communication or …

The big Bricsys interview 4 – thank you, Autodesk

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, we learn that Autodesk’s move to all-rental has helped drive BricsCAD sales higher and continues to do so. Cyrena: Backing up just a step to sales, were you able to track any impact on your sales numbers with the chronology of Autodesk’s announcements of ending perpetual? Did you see an effect that you could map to that? Erik/Mark (together): Yes. Erik: We see that especially with large companies. I hear it from Mark …

Schrodinger’s CEO – Autodesk top job speculation

In an earlier post, I asked for your votes on a pair of polls regarding Autodesk’s replacement for Carl Bass as CEO. Here are the final results from those polls. Although the details of who voted and for what will remain strictly and permanently confidential, I found it interesting to see a number of votes logged from IPs that originate from a well-known software company. I will get no more specific than that. First, here’s who you think is most likely to be appointed: Amar’s well ahead in the “person most likely” poll. But note the contrast with who you …

The big Bricsys interview 3 – looking after people

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, I learn about Bricsys’ astonishingly good staff retention record and the reasons behind it. Autodesk likes to periodically pat itself on the back for being a great employer, but history shows it’s a company that discards about 10% of its workforce every few years to keep the share market happy. I suspect another round is coming up soon, unfortunately. There’s a stark contrast between a company that disposes of its chattels in that …

Minority interest in keep-your-perpetual Autodesk subscription idea

It’s undeniable that the vast majority of Autodesk’s customers don’t want to give up their perpetual licenses to sign up with Autodesk’s subscription (rental) model. I’ve gone through the evidence for this in an earlier post. To bring that up to date a little, here are the final results from the poll “Autodesk is ending the sale of perpetual licenses. This is: (Good/Bad)”: People are clearly attached to their perpetual licenses, regardless of what Autodesk does to manipulate prices. A while ago I floated the idea that Autodesk might possibly come up with a better offer; one that lets you …

The big Bricsys interview 2 – making money

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, I ask about Bricsys’ profitability and growth. Steve: Do you publish your numbers? Erik: No we don’t. We are a private company. Steve: Can you give us an indication of what’s happening with your sales at the moment? Erik: Last year we grew in revenue 25%. First quarter this year was up 27% over the same quarter last year. If you compare the sales in total of 2016 compared with 2015, it was …

The big Bricsys interview 1 – why invite the press?

This is the first in a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. On April 26 and 27, I attended Bricsys Insights, a press event in Ghent, Belgium. Other attendees included Cyrena Respini-Irwin (Cadalyst editor in chief), R.K. McSwain (CAD Panacea), Ralph Grabowski (upFront.eZine), Randall Newton (GraphicSpeak), Roopinder Tara (Engineering.com), Martyn Day (DEVELOP3D), Jeff Rowe (AEC Café), Anthony Frausto-Robledo (Architosh) and Paul Wilkinson (pwcom). Although Bricsys has invited some of these people (including myself) to previous events, this was the first gathering of such a significant number of …

Autodesk’s revolting customers are evaporating

The revolting customers themselves aren’t evaporating, of course. They remain solid and are still as irate as ever. It’s just that the appearance of outrage is gradually fading away on the Autodesk Community forums. As mentioned before, forum moderators have been busily vacuuming up threads from all over the place and moving them to the Moving to Subscription forum. Some time in the last week or so, that forum became less visible. It’s no longer listed among the bold links on the right pane under Subscription Management, but for now can still be found (if you look hard) in the …

BricsCAD documentation – a tale of three systems – part 3

In this third post in what was supposed to be a two-part series, I have more to say about the BricsCAD documentation system. See here for part 1 and here for part 2. Developer Help – Addendum In this comment from Bricsys API person Torsten Moses, he informed me about the availability of the Lisp Developer Support Package (LDSP) in the Bricsys Application Catalog. As always, when presented with new evidence I am prepared to re-examine my position on anything. Therefore, I will now further discuss the BricsCAD developer documentation. The first thing to mention is that the existence of …

Autodesk acquires Angry Birds developer Rovio (repost)

This post, originally published on 1 April 2012, brings back fond memories. That’s mainly because of this tweet from Carl Bass: Autodesk announced today that it had welcomed Rovio Entertainment into the Autodesk fold. Following a US$2.6 billion acquisition, the publisher of mega hit video game Angry Birds is now Autodesk’s Mobile Entertainment division based in Espoo, Finland. “This is a tremendously exciting development for Autodesk going forward,” said Autodesk CEO Carl Bass. “Rovio is the world leader in mobile entertainment software,” he added, “so for Autodesk to have access to that market and that technology opens up a whole new …

Hot tip for Autodesk

Hey Autodesk high-ups, I’m sorry you’ve been having so much trouble persuading your customers to throw away their perpetual licenses and throw themselves on your perpetual mercy. It’s clearly difficult to persuade technical types to do dumb things like rent your software at enormous and ever-increasing prices. I feel for you. But there’s an answer. Find dumber customers. Lots of them. And fast, before the stock market notices that you’re no Adobe and we’re not buying it. Sorry, I mean not renting it. Look no further! Simply buy this company, discard the product when you’re bored with it (you’re very …

BricsCAD documentation – a tale of three systems – part 2

In this pair of posts, I describe the BricsCAD documentation system. Click here for part 1, where I describe the general Help system and the descriptions in the Settings command. In this part, I discuss developer documentation and draw my conclusions. Developer Help If we count the Settings descriptions as a system, there’s a third documentation system for BricsCAD. The Developer Reference isn’t offline and included in an install like the main Help. Instead, it’s online, just like Autodesk’s default. Unlike Autodesk’s system, it works pretty well. Being online means the performance suffers, of course, but it’s generally not too …