The big Bricsys interview 8 – boundaries and BIM

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. Erik discusses where Bricsys can go in future and the place BIM has in that. Cyrena: So what is your vision, ultimately, of what Bricsys will become in tandem with your partners? Do you have limits or boundaries of which markets you will address and which you won’t? Are you going to be bigger than… “somebody else” one day? Erik: If it comes to the number of customers, challenging AutoCAD is difficult. 12 million registered users. …

Teresa from Autodesk in subscription interview

As a follow-up to the Pixel Fondue video I posted about earlier, Greg from Pixel Fondue conducted a follow-up interview with Teresa Anania, Autodesk’s Senior Director, Subscription Success. Greg and I asked for your questions for Teresa and I passed on several of my own to him. A word of warning: don’t do as I did and watch through all 54 minutes waiting increasingly impatiently for those questions to come up. They don’t. Anyway, thanks to Greg for conducting this interview and to Teresa for participating. Greg has now posted the video. Here’s the TL;DW (too long; didn’t watch) version: …

The big Bricsys interview 7 – the applications ecosystem

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, Erik discusses the Bricsys efforts to work with and assist third-party developers. He does this without being prompted by a question – it’s obviously very important to him. Erik: For our future growth it’s very important, the ecosystem of the applications we have now. We have talked a lot about what we are doing and about our own products, but we should maybe have spent more time on the importance of the ecosystem. …

Autodesk products are falling like parrots

Autodesk is killing off products at such a rate I can’t keep up with it all. The latest ones to fall off the perch and join the choir invisible are Structural Detailing and Advance Concrete. I think. As I said, I can’t keep up. Despite the recent departures, Autodesk still has way too many products and it’s inevitable that the cull of Carl’s acquisitions and creations will continue. It’s just too bad if you’re one of the people using a product that Autodesk feels isn’t profitable and/or exciting enough, you’ll just have to learn to live without it. Although 2017 …

The big Bricsys interview 6 – lean and focused

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, the dynamic duo explain the mystery of how Bricsys can sell smaller numbers of a more capable product than AutoCAD for a fraction of the cost – and still make money. Steve: It’s kind of interesting that your product is so much cheaper than AutoCAD, and more capable. They’re making a loss and you’re making increasing profits. How does that work? Erik: I think it has to do with being lean and being …

The big Bricsys interview 5 – perpetual licensing and choice

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, Erik confirms the Bricsys commitment to perpetual licensing. That’s a statement important enough to preserve, so here’s the recorded audio for posterity. We also learn what proportion of CAD customers choose perpetual licenses over rental when given fair pricing and the choice. Hint to Autodesk: it’s not 0%. Steve: Are you committed to the perpetual licensing model? Erik: Yes, yes. We are committed to choice. If somebody wants another way of licensing our …

Clearing up the Autodesk rental / subscription / maintenance naming confusion

Some people are confused by Autodesk’s naming terminology about subscription, maintenance and rental. This is entirely Autodesk’s fault, because it took a name (Subscription) which had a long-established meaning (including perpetual licensing) and used that name (but without its initial capital) to mean the opposite (no perpetual licensing). There was a brief period, only last year, where the S word meant both things at the same time and differentiation between the opposing meanings was achieved using different prefixes. Confused yet? I’m not sure whether it’s kinder to view Autodesk doing something so obviously confusing as merely incompetence in communication or …

The big Bricsys interview 4 – thank you, Autodesk

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, we learn that Autodesk’s move to all-rental has helped drive BricsCAD sales higher and continues to do so. Cyrena: Backing up just a step to sales, were you able to track any impact on your sales numbers with the chronology of Autodesk’s announcements of ending perpetual? Did you see an effect that you could map to that? Erik/Mark (together): Yes. Erik: We see that especially with large companies. I hear it from Mark …

Schrodinger’s CEO – Autodesk top job speculation

In an earlier post, I asked for your votes on a pair of polls regarding Autodesk’s replacement for Carl Bass as CEO. Here are the final results from those polls. Although the details of who voted and for what will remain strictly and permanently confidential, I found it interesting to see a number of votes logged from IPs that originate from a well-known software company. I will get no more specific than that. First, here’s who you think is most likely to be appointed: Amar’s well ahead in the “person most likely” poll. But note the contrast with who you …

The big Bricsys interview 3 – looking after people

This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, I learn about Bricsys’ astonishingly good staff retention record and the reasons behind it. Autodesk likes to periodically pat itself on the back for being a great employer, but history shows it’s a company that discards about 10% of its workforce every few years to keep the share market happy. I suspect another round is coming up soon, unfortunately. There’s a stark contrast between a company that disposes of its chattels in that …

Minority interest in keep-your-perpetual Autodesk subscription idea

It’s undeniable that the vast majority of Autodesk’s customers don’t want to give up their perpetual licenses to sign up with Autodesk’s subscription (rental) model. I’ve gone through the evidence for this in an earlier post. To bring that up to date a little, here are the final results from the poll “Autodesk is ending the sale of perpetual licenses. This is: (Good/Bad)”: People are clearly attached to their perpetual licenses, regardless of what Autodesk does to manipulate prices. A while ago I floated the idea that Autodesk might possibly come up with a better offer; one that lets you …

Autodesk’s revolting customers are evaporating

The revolting customers themselves aren’t evaporating, of course. They remain solid and are still as irate as ever. It’s just that the appearance of outrage is gradually fading away on the Autodesk Community forums. As mentioned before, forum moderators have been busily vacuuming up threads from all over the place and moving them to the Moving to Subscription forum. Some time in the last week or so, that forum became less visible. It’s no longer listed among the bold links on the right pane under Subscription Management, but for now can still be found (if you look hard) in the …

Autodesk acquires Angry Birds developer Rovio (repost)

This post, originally published on 1 April 2012, brings back fond memories. That’s mainly because of this tweet from Carl Bass: Autodesk announced today that it had welcomed Rovio Entertainment into the Autodesk fold. Following a US$2.6 billion acquisition, the publisher of mega hit video game Angry Birds is now Autodesk’s Mobile Entertainment division based in Espoo, Finland. “This is a tremendously exciting development for Autodesk going forward,” said Autodesk CEO Carl Bass. “Rovio is the world leader in mobile entertainment software,” he added, “so for Autodesk to have access to that market and that technology opens up a whole new …

Hot tip for Autodesk

Hey Autodesk high-ups, I’m sorry you’ve been having so much trouble persuading your customers to throw away their perpetual licenses and throw themselves on your perpetual mercy. It’s clearly difficult to persuade technical types to do dumb things like rent your software at enormous and ever-increasing prices. I feel for you. But there’s an answer. Find dumber customers. Lots of them. And fast, before the stock market notices that you’re no Adobe and we’re not buying it. Sorry, I mean not renting it. Look no further! Simply buy this company, discard the product when you’re bored with it (you’re very …

Dissecting Dieter’s perpetual points

I like Dieter Schlaepfer, we’ve been arguing for years. Dieter and I have never met in person, but online we go back to the CIS:ACAD CompuServe days of the early 1990s. Dieter’s a good guy who has done a splendid job with AutoCAD documentation content for decades. He is genuinely interested in improving the product and customer experience, and has done a great deal to do so over the years. Dieter’s responsible for the most-commented post on this blog, AutoCAD 2013 – An Autodesk Help writer responds with 164 comments and was a heavy contributor to the 95 comments on …

AutoCAD 2018.0.2 arrives

AutoCAD 2018.0.1 is dead, long live 2018.0.2! Here’s the readme. Here’s the 64-bit direct link. Here’s the 32-bit direct link. This supposedly fixes stuff that 2018.0.1 broke, such as the signed VLX thing. Will this one break other stuff? I guess we’ll find out.

You can still buy Autodesk perpetual licenses in Europe

Yes, you really can still buy Autodesk perpetual licenses in the European Union. You just can’t buy them from Autodesk. Where can you buy those licenses? From other customers who don’t need them any more. Unlike some jurisdictions, the EU respects the doctrine of first sale for computer software. This means sale of pre-owned software is allowed, and any EULA restrictions attempting to prevent that are invalid. This was established in 2012 by the EU’s highest court, The Court of Justice for the European Union (CJEU) in the case of UsedSoft v Oracle. Autodesk and all other software vendors in EU countries …

Bloatware – a tale of two installations

In a previous post, I showed that AutoCAD is bloatware by comparing the size of its downloads to that of BricsCAD. Obviously, an application that’s ten times the size it should be is going to cost you a lot of unnecessary bandwidth, download time and drive space. But maybe you don’t care about that. What practical difference does it make? Well, for one thing, the blimping-out of Autodesk’s former flagship product has a big effect on installation time. Vast and ever-increasing amounts of time are wasted by users of Autodesk products, just waiting for the things to finish installing. But …

AutoCAD 2018.0.1 mystery deepens with silent withdrawal

As I mentioned earlier, the release of AutoCAD 2018 was followed almost instantaneously by the first update, 2018.0.1. At the time of writing, there was no official information about this update. Some information was later made available, but questions remained. Now the update has been silently withdrawn. Go to Autodesk Account > Management > AutoCAD > Downloads > Updates & Add-ons and you will no longer see this: The infamous Autodesk desktop app also shows no sign of this update. So why has it been withdrawn? Autodesk isn’t saying, but thanks to Jimmy Bergmark, we know that installing the 2018.0.1 …

Why owning stuff is still important (repost)

This post was originally published on 19 November 2012. What’s happened since then is that Autodesk has indeed ended the sale of perpetual licenses and gone all-rental even though customers remain reluctant. Autodesk’s cloud push, however, is struggling. Many Autodesk cloud products are dying or dead. Others (mostly free) carry on but many have failed to live up to expectations.  Some paid cloud products (e.g. Fusion 360) are starting to generate some return on Autodesk’s huge investment. However, it’s all years behind schedule. We were supposed to be cloudy CAD users several years ago. It hasn’t happened. How much of …