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AutoCAD, AutoCAD 2019, Interoperability, Rental, Subscription, Thoughts

Why One AutoCAD is smart strategy

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OK, so Autodesk may have blown the AutoCAD 2019 rollout, triggering an apology from CEO Andrew Anagnost. OK, AutoCAD 2019 may have the smallest set of significant advances in the history of AutoCAD releases. If you’re wondering, I give it 1/10. The “there can be only one” hype could easily refer to meaningful improvements to the product per year. This year’s improvement is… drawing compare! Still, AutoCAD 2019 is a significant release for reasons beyond the content of the core product. An examination of the One AutoCAD strategy reveals a collective corporate mind that’s smarter than it’s being given credit …

AutoCAD, AutoCAD 2019, Autodesk, Customer Service

Andrew Anagnost apology for AutoCAD 2019 rollout disaster

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Autodesk CEO Andrew Anagnost has sent an email to customers affected by the AutoCAD 2019 rollout disaster that acted as a remote kill-switch for users of earlier releases of subscription software. The email’s subject is We Missed the Mark: Readers of this blog will be aware that Andrew and I have fundamental disagreements on where he has taken the company, but credit where credit is due. An apology was appropriate in this case, and Andrew stepped up and made one. He has also stated on Twitter that it won’t happen again. I don’t think such a guarantee is realistic, given …

AutoCAD 2019, Autodesk, Bug, CAD Management, Customer Service, Fail, LISP, Other Autodesk Products, Rental, Subscription

AutoCAD 2019 rollout disaster

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If you’re an AutoCAD user, you may have been intrigued by the news about the new way Autodesk is bundling up AutoCAD 2019 with various verticals (perpetual license owners need not apply). This is Autodesk’s latest attempt to promote its subscription model and raise prices again. 7% this time, but much more to come. But never mind that, the main point is that you’re getting a whole lot of stuff, and who could say that’s not a good thing? So it’s most unfortunate for Autodesk that the AutoCAD 2019 rollout has been an unmitigated disaster. My own experiences in trying …

3D, Apple, AutoCAD, AutoCAD 2018, Autodesk, BricsCAD, BricsCAD V18, Bricsys, DCL, Fail

Why Bricsys makes the best AutoCAD for Mac

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Bricsys has just released BricsCAD V18 for Mac. Here’s the download link and here are the release notes. BricsCAD V18 is an excellent DWG 2018-based CAD application, and the Mac version lacks little in comparison to the Windows version. It’s so much more capable than the perpetually half-baked AutoCAD for Mac that I struggle to comprehend why anybody with the choice would even contemplate the notably inferior and seriously overpriced Autodesk offering. That’s not just opinion, it can be supported objectively. Price first. US prices are shown here for a single standalone license over five years, inclusive of the cost …

Autodesk, CAD Management, Customer Service, Rental, Spin, Subscription

The great Autodesk Collections rip-off

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Autodesk not only wants to move its customers from perpetual licenses to subscription (rental), it wants to move them from individual products to Industry Collections. Why? Because the rental cost of Collections is higher and more money can be extracted from each customer. There’s nothing conspiracy-theorist about the above statement, it has been explicitly laid out by now-CEO Andrew Anagnost at an Investor Day, and the cunning plan has been placed on the public record. Have a good read of that document, it’s very revealing. AutoCAD LT users are going to be “encouraged” into full AutoCAD, AutoCAD users are are …

Autodesk, Rental, Subscription, Thoughts

ADSK bubble trouble

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Autodesk has now recorded ten successive quarters of losses totaling $1.289 billion. Autodesk’s share price had been rapidly rising during the previous nine lossy quarters. If last quarter’s $119.8 million loss was business as usual, why did the ADSK share price plummet? At the time of writing, it’s $23.65 down on its pre-Q3-results high. Alongside the usual we’re-doing-great stuff in the Q3 announcement, Autodesk announced big layoffs, with another 13% of the workforce to go. Merry Christmas, employees. This follows on from another 10% who were axed last year. Don’t think I’m gloating about this. I’m not; these are real …

Autodesk, Cloud, CloudyCAD, Customer Service, Fail, Legal, Subscription, Thoughts, Web Stuff

Autodesk founder outraged by Amazon snatch of cloudy purchases

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Autodesk co-founder John Walker (it’s not his fault, he relinquished control of the company many years ago) recently posted this on Twitter: In a move reminiscent of the infamous removal of Orwell’s 1984 from Kindle devices (which Amazon promised a court it would never repeat), John’s Audible.com (owned by Amazon) audio books, purchased in 2009-2010, simply went away. John’s reaction was to post a video of harmless inanimate objects being blown away by a powerful firearm, so I think it’s safe to say he was not overly pleased about this turn of events. Can’t say I blame him. This is …

Autodesk, Autodesk University, CAD Management, Cloud, Customer Service, Fail, Other Autodesk Products, Subscription

The cull continues – yet more Autodesk products are bumped off

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While you’re enjoying yourselves at Autodesk University (not that there’s anything wrong with that), spare a thought for a few products that didn’t make it through the year. Their unfortunate ends are unlikely to be announced at AU with flashy videos and gung-ho words, but should still not go unnoticed. More than just a few products, actually. Autodesk killing off its wares is not new, but 2017 is surely the year where the scythe has been wielded with most gusto. I’ve updated the Autodesk Graveyard again to include a few more ex-products. Thanks to JM and others who have pointed …

Cloud, Customer Service, Fail, Hardware, Legal, Maintenance, Other Products, Other Sites, Web Stuff

Logitech demonstrates the power of the cloud and cops a bloody nose

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I’ve been a pretty satisfied customer of Logitech products for some years. The mice, keyboards, webcams and 3D controllers (branded as 3DConnexion) I’ve used have generally been well designed, well built and long-term software support has usually been very good (with an exception or two). So it’s with some regret that I have to report them as an example of what not to do in customer service. Logitech recently sent this email to customers of its Harmony Link universal remote control: This is an important update regarding your Harmony Link. On March 16, 2018,   Logitech will discontinue service and …

Autodesk, Bentley, Fail, Maintenance, Rental, Spin, Subscription

Battle of the Bullshit part 5 – Bentley back in the bad books

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Having earlier earned my praise for raising its game in its PR battle with Autodesk, Bentley has unfortunately reverted to BS mode with its latest effort. In its message “Upgrade your Autodesk Licenses – Top 5 Reasons Why You Have a Choice“, Bentley’s marketers have chosen to step beyond the facts. Bad idea. Most of that page is just straightforward promotion of Bentley’s self-perceived strong points. No problem with that. But the first full paragraph? Hmm. Here’s the first example: Preserve the value of your Autodesk licenses that otherwise would be lost as a result of Autodesk’s decision to no …

AutoCAD, AutoCAD 2018, AutoCAD LT, Autodesk, BricsCAD, Bricsys, Bug, Customer Service, Maintenance, Nostalgia, Rental, Subscription

AutoCAD 2018.1 released, but only for some

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Autodesk has released the AutoCAD (and LT) 2018.1 Update, not to be confused with the earlier ill-fated 2018.0.1 Update. It’s only available for currently-paying subscription and maintenance customers. The “non critical” bug fixes in this Update (by Autodesk’s definition) are being withheld from Autodesk’s other customers. Those of you who have allowed your maintenance to expire due to Autodesk’s development inaction and unjustified price increases can consider yourselves duly punished for failing to fall into line. If you have the execrable Autodesk desktop app installed (not recommended) and it works as expected, this update will present itself to you. Otherwise, …

Autodesk, Bug, Customer Service, Legal, Rental, Subscription, Win

Autodesk Senior Vice President tells it like it is

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I didn’t expect to see any comment about the policy of denying bug fixes to some customers from any Autodesk high-ups, but I was mistaken.

Here’s a quote on just this subject from Autodesk Senior Vice President1, Buzz Kross:

It’s just bad business. Why would you not want to take care of your customers? I would never do that. Come on, we all make mistakes. All software has bugs and as a developer, I have an obligation to provide fixes to all my paying customers, whether they are on subscription or not. Customers on subscription have the advantage of getting access to new stuff. That’s fine. But denying them access to bug fixes is just not right.

Buzz Kross, Senior Vice President, Autodesk1
9 April 2010


Photo: Autodesk

It’s not often I so completely agree with an Autodesk executive1, but I can find no fault in his logic. Thank you, Buzz.

1. Although Buzz is still listed as a SVP in some Autodesk online materials, he’s no longer with the company.

Autodesk, Bug, Customer Service, Fail, Legal, Rant, Rental, Subscription

Autodesk confirms its own unconscionable conduct

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It took several attempts over a period of months and was like pulling teeth, but Autodesk has now confirmed that it is deliberately withholding bug fixes from some of its customers. Autodesk has taken customers’ money and in return has provided defective software (OK, that happens). It has fixed some of those defects (that happens too, sometimes). But it’s limiting distribution of those fixes to those prepared to pay Autodesk further (that has never happened before). Just let that sink in. Autodesk broke stuff you paid for, could easily fix it, but won’t do so unless you pay more. If …

Autodesk Graveyard

This page lists some of the Autodesk products that are no longer sold or for which end-of-life or no-more-development have been announced. This is provided as-is for historical interest and with no guarantee of accuracy. However, corrections and additions are most welcome: please comment on the post Autodesk products are falling like parrots. Product Born Died Notes 123D Catch 2011 2017 123D CNC Utility 2011 2017 123D Make 2011 2017 123D Sculpt 2011 2017 3D Concepts for Windows 1992 1993 3D Print Utility 2013 2017 MeshMixer? 3D Studio Viz 1997? 2008? Different features, file format and price to 3DS Max …

Announcement, Autodesk, Video

Autodesk now has only one CEO

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The speculation is over. Autodesk no longer has Schrödinger’s CEO. Elon Musk has missed out, the winner is… Andrew “Baked Beans” Anagnost!   Here’s the press release and here’s a letter from Andrew. The other obvious internal candidate, Amar Hanspal, has decided to leave the company. Resigned on the spot, so I’m told. As the financial rewards for winning the CEO race are akin to winning the lottery, coming second must have been a major disappointment to product guy Amar, who I first met when he was helping to drive the hugely successful Release 14 program. Best wishes to Amar …

AutoCAD, Autodesk, Bentley, BricsCAD, Rental, Subscription

Bentley marketers love Autodesk

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Bentley Systems marketers are currently taking advantage of Autodesk customers’ distaste for the Big A’s rent-or-GTFO business model. For any Autodesk competitor, this is a fairly smart move. Autodesk has offered a free kick to its competitors and is betting on them all kicking the ball wide of the net. How accurate is Bentley’s shooting? In this case, AutoCAD customers are being encouraged to take up MicroStation. Via the Cadalyst Direct opt-in advertising list, I received an email entitled AutoCAD Users, you need options. We listened: Talk about feeling trapped (which has many Autodesk customers angry), options and flexibility (which …

Autodesk, Rental, Spin, Subscription

ADSK celebrates two full years of losses

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Autodesk Reports Strong First Quarter Results, says the press release. Autodesk co-CEO Amar Hanspal: Broad-based strength across all subscription types and geographies led to another record quarter for total subscription additions and a fantastic start of the new fiscal year. Customers continue to embrace the subscription model, and we’re expanding our market opportunity with continued momentum of our cloud-based offerings, such as BIM 360 and Fusion 360.   Autodesk co-CEO Andrew Anagnost: We’re executing well and making significant progress on our business model transition as evidenced by our first quarter results. We’re starting the year from a position of strength …

Autodesk, BricsCAD, Bricsys, Interview, Rental, Subscription

The big Bricsys interview 4 – thank you, Autodesk

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This is one of a series of posts covering an extensive interview with Bricsys CEO Erik De Keyser and COO Mark Van Den Bergh. In this post, we learn that Autodesk’s move to all-rental has helped drive BricsCAD sales higher and continues to do so. Cyrena: Backing up just a step to sales, were you able to track any impact on your sales numbers with the chronology of Autodesk’s announcements of ending perpetual? Did you see an effect that you could map to that? Erik/Mark (together): Yes. Erik: We see that especially with large companies. I hear it from Mark …

Autodesk, Rant, Rental, Subscription

Autodesk’s revolting customers are evaporating

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The revolting customers themselves aren’t evaporating, of course. They remain solid and are still as irate as ever. It’s just that the appearance of outrage is gradually fading away on the Autodesk Community forums. As mentioned before, forum moderators have been busily vacuuming up threads from all over the place and moving them to the Moving to Subscription forum. Some time in the last week or so, that forum became less visible. It’s no longer listed among the bold links on the right pane under Subscription Management, but for now can still be found (if you look hard) in the …

Autodesk, Fail, Fun, Rental, Subscription, Tip, Web Stuff

Hot tip for Autodesk

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Hey Autodesk high-ups, I’m sorry you’ve been having so much trouble persuading your customers to throw away their perpetual licenses and throw themselves on your perpetual mercy. It’s clearly difficult to persuade technical types to do dumb things like rent your software at enormous and ever-increasing prices. I feel for you. But there’s an answer. Find dumber customers. Lots of them. And fast, before the stock market notices that you’re no Adobe and we’re not buying it. Sorry, I mean not renting it. Look no further! Simply buy this company, discard the product when you’re bored with it (you’re very …